Business Analyst (sitecore)
Must Have Technical/Functional Skills
Seeking a dynamic Business Analyst to act as the bridge between Digital Marketing, Business Stakeholders, UX Teams,
and Technical Development Teams for enterprise digital platforms built on Sitecore XM Cloud/XP, Sitecore AI,
and Next.js.
The candidate will be responsible for gathering business requirements, translating marketing objectives into
actionable technical stories, coordinating cross-functional teams, and ensuring successful delivery of
customer-centric digital experiences. The role requires strong stakeholder management, digital marketing knowledge,
Agile experience, and familiarity with modern headless CMS architectures
Sitecore XM Cloud / XP, Sitecore AI, Next.js, React, Jira, Confluence, Analytics Tools
• 10+ years of Business Analysis experience.
• Experience in Digital Experience Platforms (DXP) and MarTech ecosystems.
• Prior exposure to Sitecore, Adobe Experience Manager, Adobe Experience Platform, or similar platforms.
• Experience supporting enterprise websites and marketing teams.
• Exposure to AI-powered personalization, content operations, or digital experience optimization.
Roles & Responsibilities
• Act as the primary liaison between Digital Marketing teams and Technology teams.
• Understand marketing campaigns, customer journeys, personalization requirements, and content strategies.
• Facilitate requirement workshops, discovery sessions, and stakeholder meetings.
• Convert business requirements into BRDs, FRDs, User Stories, Acceptance Criteria, and Process Flows.
• Ensure alignment between business objectives and technical implementation.
Sitecore & Digital Experience Management
• Work closely with Sitecore Architects, Developers, UX Designers, and Content Authors.
• Gather and document requirements for:
o Content Management
o Personalization
o Sitecore AI recommendations
o Search and SEO optimization
o Analytics and Reporting
o Customer Journey Optimization
• Support AI-driven use cases such as content generation, personalization, experience optimization,
• and content recommendations.
Technical Coordination
• Collaborate with Next.js development teams on front-end requirements.
• Define component behavior, page templates, content models, and integration requirements.
• Assist technical teams in understanding business priorities and expected outcomes.
• Review technical solutions and ensure compliance with requirements.
• Participate in architecture discussions and impact assessments.
Agile Delivery
• Own backlog refinement and prioritization activities.
• Create and manage User Stories in Jira/Azure DevOps.
• Participate in Sprint Planning, Daily Scrums, Reviews, and Retrospectives.
• Track requirements through development, testing, deployment, and production release.
• Coordinate UAT activities and business sign-offs
Analytics & Continuous Improvement
• Define KPIs for digital experience and marketing effectiveness.
• Analyze user behavior, engagement metrics, and campaign performance.
• Recommend enhancements based on business goals and customer insights.
Support reporting and executive-level project updates.
Generic Managerial Skills, If any
• Strong communication and presentation skills
• Ability to communicate effectively with both business and technical teams
• Leadership and stakeholder management
• Analytical and problem-solving mindset
• Strong documentation capabilities
Education
Undergraduate Degree
Salary Range: $100000 - 120000 a year
#LI-JH1
