This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week.About the Role:
You'll own the content that shapes how Tulip wins in the market. That means the editorial strategy, the programs that create pipelines, the content Sales actually uses in deals, and the framework that connects all of it to commercial outcomes. This is a senior IC role. Tulip is replacing the legacy systems running factory floors around the world, and the story hasn't been told the way it deserves to be. The factory floor is having its biggest software moment in a generation. You'll be the one writing the narrative for it.
About You:
- You write with a sharp point of view and an instinct for what makes a buyer stop scrolling.
- You understand the difference between content that builds brand over time and content that moves a deal forward next week, and you know how to make both.
- You've built AI into how you actually work, and you want to own something real, not manage a calendar.
What skills do I need?- 5-8+ years of B2B SaaS or technical content marketing experience, with a portfolio spanning thought leadership, campaign content, and full-funnel programs
- Track record of owning a content program end to end and connecting it to pipeline and revenue outcomes
- Strong editorial instincts and writing craft: you can write for a VP of Operations and a
- SDR in the same week
- Experience partnering with Product Marketing and Demand Gen to translate positioning into content that performs in the sales motion
- Demonstrated use of AI to materially change content output or economics, not just personal productivity
Key Responsibilities:Editorial strategy and program ownership- Own Tulip's content strategy: editorial calendar, formats, distribution approach, and the performance framework that connects content to pipeline
- Create high-quality content across formats (thought leadership, customer stories, campaign assets, social, and sales enablement) and manage agency and freelance contributors for scale
- Partner with Product Marketing to translate vertical positioning and launch narratives into content that lands with buyers
Commercial content and Sales partnership- Work with Demand Generation to develop campaign content that drives net-new pipeline, and measure contribution to sourced and influenced revenue
- Build sales enablement content that reps actually use: specific enough to be useful, sharp enough to change how they tell the story
- Own content for Tulip's flagship moments: Hannover Messe, Operations Calling, customer events, and major product launches
AI-assisted content operations- Build AI-assisted editorial workflows that raise team throughput without lowering the quality bar: research pipelines, drafting systems, repurposing frameworks, distribution automation
- Set the standard for how AI gets used in content work at Tulip. Evaluate what's worth adopting, build repeatable processes, and be specific about where human judgment is irreplaceable
- Track content performance and use data to improve: what formats earn attention, what converts, what Sales uses, and where the gaps are
Key Collaborators:- Product Marketing
- Revenue Marketing
- Sales and Sales Enablement
- Design and Creative
- Customer Success
Working At TulipWe know even great candidates experience imposter syndrome. Even if you don't match every requirement, applying gives you the opportunity to be considered. We're building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:
- Direct impact on product and culture
- Company equity
- Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D, FSA, Commuter Benefits, Parental Leave, and 401(K)
- Flexible work schedule and unlimited vacation policy
- Virtual company events and happy hours
- Fitness subsidies
- Dog-friendly office
