About the RoleTV advertising has never had more data behind it. At Tatari, we've spent years developing proprietary technology and measurement tools that give brands a clearer picture of what's actually working on TV. Now we're looking for someone who can put that intelligence at the center of every media plan we bring to clients.
As a Convergent TV Planner, Strategy & Insights, you'll play a central role in shaping media strategy across the full client lifecycle - from competitive RFPs and new business pitches to scaling plans for existing clients and forward-looking scenarios that show brands exactly where they can grow and how to get there. In every case, your work starts with the audience, the data, and the 'why' - and ends with a strategy that connects audience intelligence to measurable outcomes.
What sets this role apart is how you'll work. You'll bring together audience intelligence, competitive insights, and AI-powered tools to build strategies that go beyond channel selection and the platform, data, and support to back those recommendations.
Media Strategy & Audience Intelligence- Develop audience-first media strategies grounded in data, competitive insights, and marketplace intelligence
- Leverage Tatari's proprietary measurement tools alongside third-party audience platforms to identify where a client's target consumer actually watches, and build a media plan around that
- Use AI tools to surface audience insights, identify patterns across campaigns, and pressure-test strategic assumptions - treating AI as a thinking partner, not just a production tool
- Craft clear, compelling narratives that connect strategy to outcomes - giving clients a confident answer to the question "why this plan"
Planning & Proposal Development- Lead RFP responses from brief intake to submission, managing timelines and coordinating inputs from various stakeholders
- Develop scaling plans for existing clients that show a clear path from where they are today to where they can grow, with the strategic rationale to back it up
- Create forward-looking scenario plans that help clients visualize their media investment potential across different budget levels and objectives
- Build pricing models, budget allocations, and investment recommendations that align with client KPIs and Tatari's measurement framework
- Translate complex media strategies into client-ready visuals and executive summaries
Innovation & Process- Be an AI champion, incorporating AI tools into the planning workflow - identifying where automation and intelligence can raise the quality of output without sacrificing strategic rigor
- Create reusable pitch materials including one-pagers, case studies, vertical playbooks, and capability decks
- Contribute to building a repeatable, scalable planning system - maintaining RFP templates, response libraries, and best practice documentation for internal training
- Track proposal performance and win/loss patterns to continuously sharpen strategy and improve future submissions
Required Qualifications- 5+ years of experience in media planning, strategic planning, or client strategy role in within linear TV, streaming, or digital video
- Working knowledge of the convergent TV landscape - linear fundamentals (dayparts, networks, ratings, reach/frequency) and the streaming/CTV ecosystem (platforms, targeting, measurement)
- A genuine curiosity about AI and how it can make media planning smarter - with hands-on experience or a demonstrated drive to build it
- Proven track record developing strategic media proposals and supporting new and existing business growth
- Experience working directly with brands, agencies, or advertisers in a client-facing capacity
- Ability to manage multiple workstreams simultaneously without losing strategic quality or missing deadlines
- Curiosity and desire to learn, with particular emphasis for AI
Preferred Qualifications- Knowledge of audience measurement platforms (Nielsen, Comscore, VideoAmp, iSpot, etc.)
- Familiarity with attribution and conversion measurement for video campaigns
- Background in agency planning, network sales planning, or DSP/programmatic environments
- Experience developing vertical-specific media strategies (CPG, fintech, DTC, health & wellness, etc.)
- Exposure to Salesforce or similar CRM platforms
Benefits- Total compensation ($80,000-110,000/Annually)
- Equity compensation
- Health insurance coverage for you and your dependents
- 401K, FSA, and commuter benefits
- $150 monthly spending account
- $1,000 annual continued education benefit
- $500 Newbie Productivity Perk
- Unlimited PTO and sick days
- Monthly Company Wellness Day Off
- Snacks, drinks, and catered lunches at the office
- Team building events
- Hybrid RTO of 2 days per week in office.
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