Plaid

Brand Marketing Program Manager

Plaid$100K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Business, or related field (or equivalent experience)
  • Experience in a marketing or design team with complex multi-stakeholder project execution
  • Impeccable attention to detail in campaign execution
  • Exceptional multitasking skills for managing multiple campaigns
  • Excellent interpersonal skills for cross-functional stakeholder relationships
  • Ability to thrive in fast-paced, constantly evolving environments
  • Curiosity and a solution-oriented mindset focused on process improvement

Responsibilities

  • Manage end-to-end planning and execution of marketing campaigns
  • Drive communication and coordination across teams throughout the campaign lifecycle
  • Lead meetings to ensure collaboration and focus on objectives
  • Identify and communicate project risks with actionable recommendations
  • Prioritize tasks focusing on critical path activities for timely outcomes
  • Prepare contingency plans and maintain project momentum

Benefits

  • Comprehensive benefits plan including medical, dental, vision, and 401(k)
  • Equity and/or commission available depending on position
  • Opportunities for professional development and process improvement
Full Job Description
The Marketing Operations (Ops) Team at Plaid builds the essential foundation that enables the Marketing function to operate efficiently, scale sustainably, and align with the company's strategic goals. We focus on people, technology and process to drive operational excellence and optimize marketing performance.

Our team is focused on creating and executing impactful marketing strategies that resonate with our target audiences, drive sustainable growth through high-quality pipeline generation, and enhance marketing efficiency. By integrating innovative technologies, we strive for seamless workflows and data-driven decision-making. We also continuously strengthen the foundation of a high-performing marketing organization, ensuring that processes and systems are in place to support long-term success.

Responsibilities:
  • Campaign Planning and Execution: Manage the end-to-end planning and execution of marketing campaigns, ensuring they are well-resourced, delivered on time, and within budget.
  • Cross-Functional Communication and Coordination: Drive ongoing communication and coordination across teams, ensuring alignment and smooth information exchange throughout the lifecycle of each campaign.
  • Meeting Facilitation: Lead efficient meetings to facilitate collaboration, ensure alignment, and keep teams focused on key deliverables and objectives.
  • Risk Management and Problem Solving: Proactively identify and communicate potential risks in projects and programs, providing context, impact analysis, and actionable recommendations for mitigation
  • Prioritization and Critical Path Management: Prioritize tasks and initiatives with a laser focus on critical path activities to ensure timely progress and successful outcomes.
  • Change Management and Contingency Planning: Anticipate changes, prepare contingency plans, and maintain momentum on projects to ensure continuous progress and successful delivery.

Requirements:
  • Bachelor's Degree in Marketing, Business, or a related field (or equivalent experience).
  • Experience working on a marketing or design team, with a proven track record of supporting and executing complex, multi-stakeholder brand or marketing initiatives from kickoff to launch.
  • Impeccable attention to detail, ensuring high-quality execution and consistency across all aspects of campaign delivery.
  • Exceptional multitasking abilities, with a demonstrated capacity to manage and prioritize multiple marketing campaigns simultaneously.
  • Excellent interpersonal skills, with the ability to influence, motivate, and build relationships with cross-functional stakeholders at all levels
  • Comfortable with change and ambiguity, adapting quickly and proactively in fast-paced, evolving environments.
  • Curious and solution-oriented, with a continuous drive to learn, solve problems, and improve processes.
  • Commitment to improvement, consistently seeking opportunities to make things better and enhance team and campaign performance.


Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

About Plaid

Plaid is a financial services company based in New York City. The company builds a technology platform, which enables applications to connect with users' bank accounts. Plaid focuses on enabling consumers and businesses to interact with their bank accounts, check balances, and make payments through financial technology applications. The company was founded in 2013 by Zach Perret and William Hockey. In January 2020, Visa announced that it would acquire Plaid for $5.3 billion. The acquisition was completed in January 2021.
Learn more about Plaid
Size
600 employees
Industry
Founded
2011

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