About the roleAs we continue to grow, we're looking for a creative, hands-on Brand Marketing Manager to help shape and elevate the Crossing brand. This role will lead brand marketing initiatives across social media, content, events, partnerships, and customer experiences while helping build a consistent and engaging brand presence across every customer touchpoint.
If you're passionate about storytelling, community building, and creating memorable brand experiences, we'd love to meet you!
What you'll doBrand Marketing- Develop and execute brand marketing initiatives that strengthen Crossing's brand awareness and customer engagement.
- Maintain consistent brand messaging, voice, and visual identity across all customer touchpoints.
- Partner with leadership to support new product launches, retail initiatives, partnerships, and company priorities.
- Ensure marketing efforts align with business goals and enhance the overall customer experience.
Social Media & Content- Own the social media content strategy across key platforms.
- Manage content calendars and oversee internal content creators, photographers and creative partners.
- Collaborate with livestream and retail teams to develop engaging content that highlights products, events, and community stories.
- Monitor social media performance and recommend improvements based on engagement and analytics.
Events & Community- Lead marketing efforts for conventions, retail activations, product launches, community events, and special experiences.
- Help create memorable customer experiences that strengthen community engagement and brand loyalty.
- Coordinate event marketing assets, promotional campaigns, and post-event performance reporting.
Partnerships & Brand Collaborations- Support marketing initiatives related to strategic partnerships, influencers, licensing partners, and collaborations.
- Work closely with internal teams and external partners to ensure brand consistency across campaigns.
- Oversee relationships with external PR and marketing partners to ensure brand messaging is aligned.
Qualifications- 5-8 years of experience in brand marketing, consumer marketing, marketing communications, or a related field.
- Experience managing social media strategy and content marketing for a consumer-facing brand.
- Experience planning and executing integrated marketing campaigns across digital and in-person channels.
- Strong project management and organizational skills with the ability to manage multiple priorities.
- Excellent written and verbal communication skills.
- Comfortable working in a fast-paced, entrepreneurial environment where priorities can evolve quickly.
The pay range for this role is:
100,000 - 110,000 USD per year (Irvine, CA)
