Google

Brand Marketing Manager, AI Education, Consumer Apps Marketing

Google$116K — $166K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent practical experience
  • 4+ years in product/brand marketing or brand management
  • Experience managing cross-functional projects
  • Background in the education and learning sector
  • Familiarity with AI productivity tools for problem-solving and workflow optimization
  • Ability to thrive in ambiguous, unstructured environments
  • Strong problem-solving skills with collaboration experience across global teams

Responsibilities

  • Execute comprehensive go-to-market strategies for cross-company education initiatives
  • Craft user-centric messaging that emphasizes the learning ecosystem's value
  • Support teams with targeted launch and amplification campaigns for various audiences
  • Produce and manage diverse marketing assets including videos and blog content
  • Collaborate with regional marketing teams to create guidance and templates for local adaptation

Benefits

  • Health, dental, and vision insurance
  • Generous retirement plan options
  • Paid time off and holidays
  • Learning and development opportunities
  • Wellness programs
Full Job Description
info_outline
X Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; San Francisco, CA, USA.

Minimum qualifications:
  • Bachelor's degree or equivalent practical experience
  • 4 years of experience in product/brand marketing or brand management.
  • Experience managing cross-functional or cross-team projects.
  • Experience in the education and learning sector.

Preferred qualifications:
  • Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
  • Ability to self-initiate and comfortable with ambiguity and can self-direct their projects in an unstructured environment.
  • Ability to work in an ambiguous and changing environment with an entrepreneurial approach.
  • Excellent problem solving skills with an ability to seamlessly go from strategy to ideation to execution; and work collaboratively across highly matrixed teams in a global organization and across all of Google.


About the job
As a Brand Marketing Manager on the Education marketing team, you will build audience trust in Google's AI Learning ecosystem by activating our cross-company education narrative across earned, owned, and paid marketing and communications channels. You will work with cross-functional teams to craft compelling positioning and messaging that articulates the unique value of our education ecosystem and lead amplification campaigns to drive awareness and engagement among key opinion formers and educators. As part of the global team, you will create scalable toolkits, assets, and processes that empower regional teams to adapt and execute this narrative in their local markets.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $116000 - $166000 (USD) 15% bonus target equity benefits

Learn more about benefits at Google .

Responsibilities
  • Execute comprehensive go-to-market strategies for our cross-company learning narrative, translating audience segmentation and market research into actionable campaign plans.
  • Craft differentiated, user-centric positioning and messaging that highlights the value of our learning ecosystem and our commitment to responsible AI development.
  • Support partner teams in launching targeted launch and amplification campaigns across priority educator, student, institution, and influencer audiences.
  • Produce and manage end-to-end marketing assets across key surfaces, including executive talking points, video content, websites, blog posts, and social channels.
  • Partner closely with regional marketing teams to distribute guidance, templates, and creative assets for local adaptation.


About Google

Google is a multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search engine, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. The company has grown tremendously since then and has become one of the most valuable companies in the world. Google's mission is to organize the world's information and make it universally accessible and useful.
Learn more about Google
Size
156,500 employees
Market Cap
$1,115.4 billion
Industry
Net Income
$40.2 billion
Founded
1998
5 Year Trend
+23.3%
Revenue
$182.5 billion
NASDAQ

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