Description Position at BaBylissPRO
Position Summary:Step into the world of premium & professional hair styling with BaBylissPRO Styling Tools. From runway to real life, our tools empower professionals and consumers to create bold, beautiful transformations every day. As a Brand Manager on this high-impact team, you'll play a key role in shaping the strategy, voice, and presence of a brand that inspires creativity and confidence. If you're passionate about beauty, driven by insights, and ready to lead breakthrough marketing initiatives, this is your opportunity to make your mark.
Responsibilities:- Support the development and execution of the annual brand plan, ensuring alignment with key initiatives that drive revenue and profit targets.
- Act as a key contributor to category planning by analyzing the 6 P's, mining insights, and supporting the development of differentiated brand strategies.
- Understand the target to drive a consumer/professional first mentality to assist the development of relevant messaging and assets that deliver clear understanding of the products and brand.
- Support the development of consumer and professional-centric messaging and marketing assets to drive brand relevance and awareness.
- Collaborate with cross-functional teams to support go-to-market execution, including packaging, digital, in-store, and collateral development.
- Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity.
- Assist in communicating the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.
- Support development and implementation of best practices and processes across all touchpoints.
- Manage timelines and day-to-day coordination with creative agencies to ensure on-time asset delivery.
- Own the brand's marketing budget, including planning, tracking, and reconciliation; ensure accurate reporting, strategic allocation of spend, and alignment with financial guidelines.
- Contribute to a collaborative, growth-focused team culture through peer support and continuous learning.
- Manage and develop Assistant/Associate Brand Manager.
Qualifications:- Bachelor's degree in marketing / business; MBA a plus.
- Experience: 5-8 years in marketing, preferably in Consumer-Packaged Goods; Beauty / DTC and B2B experience a plus.
- Demonstrated ability to simplify complex issues to drive clarity, alignment, and action.
- Strong analytical and critical thinking skills with the ability to translate data into clear, actionable insights.
- Strong written and verbal communication skills; comfortable presenting to internal key stakeholders and customers.
- Self-starter with a strong sense of ownership and accountability; proactive in identifying opportunities.
- Familiarity with brand positioning, messaging development, and marketing plan execution.
- Experience working with creative teams or agencies to develop consumer-facing assets.
- Prior experience leading people a plus.
- Experience analyzing data from digital tools (Google Analytics, SEO, SEM, social media).
- Strong knowledge of digital and social media landscape and channels.
- Ability to pull and interpret data, translate it into actionable strategies. Familiarity and experience using Circana and Stackline.
- Strong interest in market trends, competitive landscape, and consumer behavior.
- Passion for brand building, consumer insights, and the evolving personal care and beauty space.
- Ability to innovate, develop and execute against all product initiatives working collaboratively as well as independently.
Work Environment:- Working conditions are normal for an office environment.
- Must be able to sit for extended periods of time.
- Must be able to use a computer keyboard and view a monitor for extended periods of time.
- This role requires on-site presence in the Stamford, CT office Monday through Thursday, with the flexibility to work remotely on Fridays.
What We Offer:- Comprehensive Medical, Dental, and Vision plans
- Generous Paid Time Off programs
- Life and Disability Insurance
- FSA, HSA, and Dependent Care FSA programs
- Paid Parental Leave
- 401(k) with Company Match
- Employee Assistance Program (EAP) and Wellness Programs
- Paid Volunteer Time Off
- Complimentary breakfast and lunch in the Stamford office
