Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.
Job Description:
What will you work on?
As a Brand Manager, you will be responsible for developing and managing product strategies, managing product initiatives, driving sales and revenue, and collaborating with cross-functional teams for the Melissa & Doug business. Key duties include product line selection, competitive benchmarking, pricing, creation of sales tools, and analyzing data to adapt strategies. The role requires strong analytical, organizational, and communication skills, a collaborative spirit, and a passion for the entertainment and toy industries. In this role, you will report to the Senior Brand Manager.
How will you create impact?
- Lead and manage innovation initiatives from ideation through launch; responsible for execution of projects including business case development, market research, pricing, forecasting and customer sell-in
- Help to manage P&L including forecasting, pricing, costing and profitability analysis in order to achieve brand financial goals
- Develop and execute new product plans, including assortments, variations, channel segmentation and packaging
- Utilize consumer insights to deliver new concepts that will drive incremental growth
- Help define white space opportunities and innovative solutions to improve at the customer, category and SKU level
- Track KPIs to identify opportunities and integrate into product plans
- Help to manage cross-functional teams throughout stage gate and commercialization processes
- Present brand innovation strategies to senior leadership, based on market trends, competitor insights, and brand learnings
- Regularly perform industry trend analysis to identify and consolidate white space opportunities
- Help to manage sku rationalization process and wholistic line planning
- Participate in sales presentations and trade shows; provide best in class sales tools
What are your skills and experience?
- Experience in CPG with increasing responsibility and a proven track record of success
- Experience analyzing consumer data & translating into new product recommendations
- Experience managing new product launches and wholistic category portfolios
- Data-driven; strong knowledge of insights & analytics
- Toy experience is a plus
#LI-Hybrid #LI-HM1
The anticipated pay range for candidates who will work in Connecticut is $100,000 to $120,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.
This job posting is tied to an open vacancy.
What you can expect from us:
Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.
What’s it like to work here?
Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.
