Your Tasks- Business: Leads development of the Eucerin Face Marketing Plan to achieve top line sales, profit and market share. Works on the BDF readiness, go to market strategies and activation opportunities
- S&OP: Responsible for representing the brand in the S&OP process and partnering with Supply on brand forecasts and R&O assessment.
- Innovation: Scopes and sizes new launches, ensuring stakeholders alignment, assessing financial viability and supports Gate process submission
- Market Analysis: Responsible for brand and competitive insights and performance analysis to inform brand strategies and tactics.
- Budget: Management and quarterly monitoring to stay on track
- Media Comms: Collaborates with IAT on development of agency briefs for full funnel media planning
- Social media: Influences with a focus on culture. The Brand Manager is plugged into what's trending, knows where the conversation is happening with our target consumer's evolving skincare routines.
- Consumer Insights: Be able to translate those insights into refined plans and new consumer targets
- Go to Market: Partners with Commercial to infuse compelling storytelling into sell in programs, NPD launches and line reviews
- Professional Marketing: Partners with Medical marketing team to drive Dermatologists recommendations
Your Profile- BS/BA in Science based degree and/or Marketing (MBA a plus).
- Minimum 5+ years marketing/brand management experience
- Experience in beauty, skincare or personal care categories a plus
- Strong strategic, analytical, and problem-solving skills
- Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs
- Ability to innovate, develop and execute against all product initiatives
- Must be results-oriented, self-starter, demonstrating the ability to lead and motivate others.
- Ability to work collaboratively across functions, work independently, and take initiative when appropriate
- Creative thinking and flexibility - ability to multitask in a fast-paced environment
- Digital and e-commerce experience is preferred.
- Time management skills and ability to prioritize projects as necessary
- Experience in financial analysis and strong skillset in P&L, SOI, and Budget management.
- Excellent communication, presentation and interpersonal skills.
- Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen and/or IRI/Circana, SAP experience extremely helpful
Base Salary Range: $132,800 - $166,600 base salary
Actual placement within the compensation range may vary depending on experience, skills and other factors.
Eucerin is a leader in the Therapeutic skin market bringing skin science & medical expertise to millions of consumers. This exciting role requires a curious individual with demonstrated ability to turn data into actionable insights and a passion for brand-building. This role reports into the Senior Brand Manager - Eucerin Face and will work closely with cross-functional teams.
Additional informationBeiersdorf North America - Recent Awards
- Winner of Comparably's Award for Best Company Outlook (2021, 2024, 2025)
- Winner of Comparably's Award for Best Company Work Life Balance (2025)
- Winner of Comparably's Award for Best Company Culture (2023, 2024)
- Winner of Comparably's Award for Best Company Perks and Benefits (2024, 2025)
- Winner of Comparably's Award for Best Company for Happiness (2022,2023, 2024, 2025)
- Winner of Comparably's Award for Best CEO / General Manager (2020, 2024)
- Winner of Comparably's Award for Best Sales Team (2023, 2024, 2025)
- Winner of Comparably's Award for Best Leadership Teams (2020, 2021, 2023, 2025)
- Winner of Comparably's Award for Best Company for Diversity (2022)
Check us out on Comparably:
https://www.comparably.com/companies/beiersdorfHaving trouble applying? Go to www.BeiersdorfUSA.com to search our careers page.
