Job Title: Manager, Brand Activation - Garnier & SoftSheen Carson Hair
Division: Consumer Products Division
Location: New York, NY
Core Responsibilities:
- Partner with Brand Activation Lead to develop brand GTM strategy & national activation calendar
- Develop brand activation plans including promo, display, retail media, etc.
- Develop brand elements of GTM kits and lead innovation day presentations
- Evaluate in-year brand performance and provide recommendations to category leaders and commercial leads to manage sell-out across customers
- Serve as primary voice of the brand for business development team and key account teams
- Represent voice of the customer across brand-driven conversations
- Analyze sales data, identify key trends and opportunities, and develop account-specific strategies to optimize sell-out and market share growth
Provide Input to:
- Customer marketing - Brand activation ensures that all customer activations are aligned to brand visions and priorities
- Merch ops - Brand activation ensures brand visions are captured in wall strategy
- Creative Teams - Work with creative teams to ensure proper brand imagery on display and other customer facing vehicles.
- Consumer Promotions - Work with consumer promo team on promotional strategies and recaps.
What's In It For You:
- Salary Range: $98,000 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role
Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
