Brand Manager - Content & Connections - Huggies4 Diapers
Job DescriptionAre you ready to help shape the future of one of the world s most iconic brands? As a
Brand Manager, Content & Connections - Huggies4 Diapers you ll be at the forefront of driving brand growth and consumer connection. This role is perfect for a strategic thinker with a passion for storytelling, digital excellence, and cross-functional leadership.
Based in the Chicago Commercial Center with a hybrid work arrangement and reporting to the Content & Connection Leader, you ll bring strategic leadership across media, design, and owned platforms to fuel consumer love and brand equity. In this highly collaborative role, you ll partner with cross-functional team, including Business Delivery, Agency partners, Search & Content, CEX & Digital, Marketing Operations, and Design, to bring the Huggies4 brand to life across every touchpoint.
In this role, you will:Lead with vision in communications
- Content & Connections Planner: Help with annual planning and oversee in-year PESO execution across national and retail media, including new brand platform rollout.
- Lead & Creative: Value and T7 Content & Connections
- Huggies PR Lead: Partner with PR agency & Internal PR team on new releases, strategy, articles.
- Influencer & Content Creator: Work closely with our Influencer and Social Content Studio on developing, creating, and executing our social strategy
- Partnerships: Lead our content partnerships with agency partners to maximize relevant cultural partnerships
- NICU: Lead the NICU and Little Fighters ecosystem for 2027
- GTM: Support Delivery team with bring innovations into market thru the Go To Market process for Value and T7 Diapers
To succeed in this role, you will need the following qualifications:
Required Qualifications- Bachelor s Degree or higher in Marketing/Business related field; MBA preferred.
- 7+ years previous business experience; brand management or digital marketing preferred.
- Familiarity with brand development planning, innovation, and creative ideation processes.
- Experience developing digital marketing strategy and activation plans to deliver effective personalization.
- Strong analytical knowledge with ability to analyze results and drive actionable insights.
- Ability to influence and deliver compelling communication.
- Demonstrated positive energy to effectively represent brand internally and externally.
- Must be self-driven, not deadline driven.
- Experience working with cross-functional groups (e.g finance, sales, operations, planning).
Led by Purpose. Driven by You.Total BenefitsWe believe that our employees are our greatest asset, and we re committed to providing them with the resources they need to be successful. If you re looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.
Here are just a few of the benefits you d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com
Flex That Works at Kimberly-ClarkWe believe great work happens when people come together with purpose. That s why we offer a flexible work model that blends remote work with intentional in-person collaboration - helping you connect, grow, and innovate while maintaining the balance you value.
To Be ConsideredClick the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
Primary LocationChicago Commercial Center
Additional LocationsWorker TypeEmployee
Worker Sub-TypeRegular
Time TypeFull time
