The Brand Manager, Flame for Life is a P&L owner and business leader accountable for driving profitable growth, market share expansion, and brand equity across channels. This role requires a general manager mindset-balancing strategy and execution, creativity and analytics, short-term delivery and long-term value creation.
This leader will build plans that outperform targets, continuously challenge assumptions, and proactively course-correct to beat the plan, not simply deliver against it. Success requires strong cross-functional leadership, comfort operating through ambiguity, a high degree of analytical rigor, and a bias for action.
What You'll Do Business & P&L Ownership - Own delivery of annual and multi-year P&L, revenue, profit, and market share targets, with full accountability for performance outcomes.
- Develop and execute brand growth strategies rooted in consumer insight, customer dynamics, and financial rigor.
- Continuously track performance versus plan, identify risks and opportunities early, and take decisive action to outperform targets.
Brand Strategy & Activation - Lead development and execution of integrated marketing and promotional plans across channels, ensuring clear ROI, commercial impact, and scalability.
- Drive disruptive, insight-led creative campaigns across traditional, digital, social, and in-store touchpoints.
- Shape the short- and long-term innovation pipeline, providing strategic input into new product development, local adaptations, and portfolio optimization.
Go-To-Market & Customer Partnership - Lead go-to-market execution across channels, working hands-on with Sales and Category teams to translate brand strategy into customer-winning programs.
- Partner directly with customer teams to support presentations, category selling stories, activation strategies, and sell-in materials.
- Ensure brand strategies are grounded in retailer-specific insights, customer needs, and in-store realities while remaining scalable across customers.
Global Team Partnership - Partner closely with Global Marketing and cross-regional teams to align on brand strategy, existing item roadmaps, and innovation priorities.
- Lead and influence the local adaptation process, ensuring global strategies are optimized for U.S. market needs, customers, and channels.
- Act as a strong voice for the region, balancing global alignment with local commercial impact.
Operational Excellence & Analytics - Oversee day-to-day brand operations, including budget ownership, ROI measurement, invoicing, SKU management, and custom item development.
- Leverage syndicated data (IRI, Nielsen Scantrack, panel data) and internal performance metrics to diagnose issues, identify growth opportunities, and inform decision-making.
- Effectively organize, analyze, and synthesize complex data into clear insights and actionable recommendations for senior leadership and cross-functional teams.
- Balance speed and rigor-making high-quality decisions with imperfect information when needed.
Cross-Functional Leadership - Lead and influence cross-functional teams (Sales, Finance, Supply Chain, R&D, Global Marketing, Agencies) to align priorities and deliver results.
- Act as a connector and integrator, ensuring teams move faster, smarter, and with shared accountability.
- Influence without authority through credibility, clarity, and strong business acumen.
Leadership Expectations - Demonstrates a general manager mindset, thinking holistically about brand performance, P&L, and long-term value creation.
- Brings a "plan to beat the plan" mentality, continuously raising the bar and challenging the status quo.
- Operates with ownership, resilience, and decisiveness in ambiguous environments.
- Models continuous improvement, accountability, and a growth-oriented culture.
Qualifications & Experience - Bachelor's degree required; MBA strongly preferred.
- 4-6 years of experience in CPG Brand Management or Marketing, with increasing scope and accountability.
- Proven experience owning and executing brand strategies with measurable commercial impact.
- Strong working knowledge of syndicated data (IRI, Nielsen Scantrack, panel data) and demonstrated analytical rigor.
- Demonstrated ability to manage budgets, evaluate ROI, and connect marketing investment to financial outcomes.
- Exceptional analytical, strategic, and creative problem-solving skills.
- Strong executive communication and presentation capabilities.
- Experience leading agency partners and cross-functional and global teams.
