Location: 243 Consumers Road, Toronto, Ontario, M2J 4W8
Why this role is important?Brand Manager, Beauty Marketing - 18mth contractWhy is this role important: The Manager, Brand Marketing role focuses on executional excellence for marketing campaigns and brand innovation. This role is a key collaborator across multiple partner groups (e.g., internal/external Agency and Media counterparts), to ensure seamless delivery of marketing plans and programs that support the brand's objectives and important metrics. They demonstrate their proximity to campaign-level strategy and campaign execution to inform standard processes for the broader marketing organization
What you'll do: - Campaign/Program Strategy: Translates brand-level strategic objectives into campaign/program-level plans; collaborates with partners to compile consumer/business insights (e.g., insights from the Customer CoE) and previous campaign takeaways and uses these insights to inform the campaign strategy and brief; works with Marketing leaders to clearly define important metrics and objectives for each campaign
- Campaign Planning: Manages the planning process for small to moderate marketing campaigns; responsible for developing marketing briefs, including managing review cycles with senior decision-makers and working with partners to gather inputs to inform briefs; ensures the marketing briefs align to strategic and annual plan objectives
- Campaign Execution: Leads campaign execution; acts as the primary point of contact for internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and execution of creative; key contact for actioning other execution-related needs from the Division/Merchant teams, or local store operations
- Quo Beauty Brand Programs: Supports the portfolio-level execution of Quo Beauty programs within the guidelines set by the Quo Beauty marketing team
- Optimization, Innovation & Best Practices: Coordinates the post-mortem process, including working with partners to compile campaign performance report reports with important metrics, facilitating post-mortem discussions, documenting findings, and briefing Director/Sr. Director on the takeaways to share throughout the marketing organization
What you bring: - Knowledge on Marketing communication
- Experience in Campaign development & execution
- Developing marketing insights from data & analytics
- Budget management and project management skills
- Experienced in campaign planning & execution
- 3-5 years of experience
Why work at Shoppers Drug Mart?Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand. Benefit from a purchase discount program, competitive pay and online learning through Academy.
Take ownership of your work and find more ways to care about your work, co-workers, customers and community.
How You'll Succeed:At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.
If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.
Employment Type:Full time
Type of Role:Temporary with Benefits (Fixed Term)
Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.Hiring Range / c9chelle salariale e0 l'embauche :
$68,000.00 - $93,500.00 / 68.000,00$ - 93.500,00$ (per year / par an)
A candidate's experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L'expe9rience et les connaissances d'un candidat ainsi que la re9gion ge9ographique dans laquelle le poste est situe9 peuvent eatre prises en compte dans la re9mune9ration qu'un candidat ree7oit pour ce poste. Cette offre d'emploi concerne un poste vacant existant. L'entreprise utilise l'intelligence artificielle dans le but de filtrer, d'e9valuer et/ou de se9lectionner les candidats e0 ce poste.
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