AstraZeneca

Brand Insights Director - CVRM

AstraZeneca • $130K — $160K *
Wilmington, DE 19805In-Person
Pharmaceuticals & Biotech
5 - 7 years of experience
Reposted Today
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Job Overview by Ladders

Qualifications

  • 5-7 years in pharmaceutical, biotech, or healthcare industry focusing on market research and insights.
  • Proven track record of translating research findings into actionable business strategies.
  • Experience with brand management across various lifecycle stages.
  • Strong understanding of integrating primary research with analytics for commercial decision-making.
  • Collaboration with marketing teams to influence strategy without formal authority is essential.
  • Strong storytelling and communication skills to convey complex data to senior leaders.
  • Hands-on experience with innovative research methods and AI tools for insights generation.

Responsibilities

  • Design and implement primary market research to address key brand questions.
  • Partner with marketing on performance reviews and decision-making using actionable insights.
  • Identify market evolution and unmet needs to inform portfolio strategies.
  • Collaborate with analytics to create a cohesive market view connecting various data sources.
  • Synthesize diverse data into narratives for senior stakeholder recommendations.
  • Champion AI-enabled practices to enhance the quality and speed of insights development.
  • Manage external vendor relationships to ensure high-quality research outputs.

Benefits

  • Flexible in-office and remote working arrangements, averaging three office days a week.
  • Encouragement of a diverse thought environment to drive innovative solutions.
  • Opportunities for professional development and continuous learning.
  • Supportive culture valuing kindness alongside ambition, fostering a safe environment for experimentation.
Full Job Description
Are you ready to shape brand decisions that improve outcomes for millions living with cardiovascular, renal and metabolic conditions? Can you turn sophisticated market signals into clear actions that accelerate growth and patient impact?

As the Brand Insights Director for CVRM, you will serve as a strategic partner to the US Marketing organization, delivering customer, market, and driven insights that guide brand strategy, performance optimization, and future growth. You will connect primary research, secondary analytics, and commercial strategy to inform critical decisions across the product lifecycle-from pre-launch clarity to post-launch acceleration.

This is a role for a modern insights leader who blends strong business judgment with curiosity and innovation. You will work closely with forecasting, data analytics, market access, medical, finance, commercial excellence, and competitive intelligence teams to build an integrated view of market evolution, business performance, and opportunity areas-translating evidence into decisive action that improves patient lives.

Accountabilities:
  • Insight Strategy and Research Leadership: Design and deliver primary market research and integrated insight plans that address core business questions across strategy, positioning, messaging, customer experience, performance, and execution-so brand teams move with confidence.
  • Decision-Shaping Partnership: Partner with US Marketing to inform annual planning, performance reviews, tactical optimization, and high-stakes decisions with actionable customer and market insight that sharpens strategy and improves outcomes.
  • Portfolio Learning and Future Readiness: Identify transferable findings, unmet needs, evolving market dynamics, and team member perspectives that strengthen portfolio strategy and readiness for future opportunities.
  • Integrated Analytics Collaboration: Align closely with forecasting and data analytics to connect primary research, secondary data, business performance indicators, and forward-looking assumptions into a cohesive market view that informs strategy and resourcing.
  • Evidence Synthesis and Storytelling: Translate diverse evidence sources into clear narratives and recommendations for senior stakeholders-ensuring insights lead to decisions, action, and measurable impact.
  • AI-Enabled Insight Innovation: Champion future-ready practices, including AI-enabled knowledge discovery, insight synthesis, signal detection, and faster generation of recommendations that elevate decision quality and speed.
  • Methodology and Technology Advancement: Evaluate, pilot, and embed new methodologies, data sources, and technologies that improve insight quality, increase agility, and evolve how the organization learns from customers and the market.
  • Vendor and Agency Management: Manage external research partners and specialized vendors to deliver high-quality, methodologically rigorous work tied directly to business impact.
  • Cross-Functional Alignment: Build strong alignment across marketing, forecasting, analytics, and adjacent teams to ensure research agendas are connected, non-duplicative, and focused on the most important business questions.

Essential Skills/Experience:
  • Significant pharmaceutical, biotech, or healthcare experience in primary market research, commercial insights, or brand insights, with a strong track record of translating research into business action.
  • Experience supporting brands across different lifecycle stages, with the ability to connect immediate business needs to broader portfolio, franchise, or pipeline questions where relevant.
  • Strong understanding of how primary market research works with forecasting, secondary analytics, performance tracking, and commercial decision making.
  • Demonstrated ability to work collaboratively with US marketing teams and cross-functional partners, influencing without authority and aligning around shared business priorities.
  • Excellent communication and storytelling skills, including the ability to synthesize complex evidence into concise, persuasive recommendations for senior leaders.
  • Strong critical thinking, intellectual curiosity, and learning agility, with the ability to identify emerging market signals and translate them into implications for business strategy.
  • Experience evaluating and applying innovative research methods, sophisticated analytics, or AI-enabled tools to enhance insight generation, research efficiency, and decision support.
  • Comfort working with multiple data sources, including primary research, syndicated data, patient-level data, claims, EMR, and business performance metrics, to create integrated insight stories.
  • Strong project leadership, vendor management, and prioritization skills, with the ability to manage multiple workstreams in a fast-paced commercial environment.
  • AI readiness perspective, including interest and experience in how generative AI, automation, and next-generation research workflows can transform the future of market research and insights.
  • Bachelor's degree from an accredited college or university.
  • 7-10+ years of experience in pharmaceutical, biotech, healthcare, or related market research, analytics, insights, or commercial strategy roles.

Desirable Skills/Experience:
  • An advanced degree is preferred (Master's, MBA, or PhD).
  • Hands-on experience deploying generative AI or automation within research workflows and insight operations.
  • Therapeutic area familiarity with cardiovascular, renal, or metabolic conditions.
  • Experience shaping launch readiness and post-launch optimization in complex, competitive markets.

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

Why AstraZeneca:
Here, you'll blend scientific rigor with commercial acumen to create solutions that matter-connecting with partners across the healthcare ecosystem to improve every step of the patient journey. We move with pace and autonomy, bring diverse minds together to test bold ideas, and scale what works quickly. Your insight leadership will contribute to meaningful outcomes, from advancing digital innovation to helping bend global mortality trends. We value kindness alongside ambition, and we back our teams with the trust and safety to experiment, learn fast, and build impact that endures.

Call to Action:
If you are ready to lead decision-shaping insights that elevate CVRM brands and accelerate patient impact, take the next step and bring your vision to AstraZeneca today.

Date Posted
22-Jun-2026

Closing Date
21-Jun-2026

About AstraZeneca

AstraZeneca is a British-Swedish multinational pharmaceutical company that specializes in the research, development, and manufacturing of prescription drugs. The company was formed in 1999 through the merger of Astra AB and Zeneca Group plc. AstraZeneca's products are used to treat a wide range of medical conditions, including cancer, cardiovascular disease, respiratory disease, and diabetes. The company has operations in over 100 countries and employs more than 76,000 people worldwide. AstraZeneca is committed to developing innovative medicines that improve the health and well-being of people around the world.
Learn more about AstraZeneca
Size
83,100 employees
Market Cap
$211.5 billion
Industry
Pharmaceuticals & Biotech
Net Income
$3.1 billion
Founded
1999
5 Year Trend
+10.2%
Revenue
$26.6 billion
NASDAQ
AZN
* Ladders Estimates

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