Figma

Brand Events Manager

Figma$153K — $269K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in event marketing or brand activations, preferably in tech or a creative agency
  • Extensive experience managing the full event lifecycle
  • Skilled in collaboration with creative teams and external agencies
  • Proven ability to grow and manage teams
  • Experience with Figma is a plus

Responsibilities

  • Develop and execute brand events aligned with marketing objectives
  • Lead full production of Figma's brand events from concept to analysis
  • Collaborate with the brand creative team on event identities and design concepts
  • Manage relationships with production agencies and venue partners
  • Track event performance metrics and connect to brand goals
  • Grow and scale the Brand Events team

Benefits

  • Equity options for employees
  • Health, dental, and vision coverage
  • Retirement benefits with company contributions
  • Parental leave and family planning support
  • Mental health and wellness benefits
  • Flexible paid time off and sick leave
  • Recharge days and reimbursements for home office expenses
  • Sales incentives and annual bonus plans
Full Job Description
We believe bringing the Figma brand to life through in-person experiences is a critical part of how we engage with our community. As a Brand Events Manager, you'll own the strategy and execution of our brand-focused events - from intimate gatherings to large-scale activations - and conceptualize, produce, and measure those experiences. You'll sit within our Experiential Marketing team and work closely with brand, creative, and comms to create meaningful brand experiences that resonate with the Figma community. This is a great fit for someone who lives at the intersection of brand and experiential production, has experience growing and scaling teams, and knows how to balance strategy with execution. This is a full time role that can be held from one of our US hubs or remotely in the United States. **What you'll do at Figma:** - Develop and execute brand events, ensuring alignment with Figma's broader brand and marketing objectives - Lead end-to-end production of Figma-owned brand events, including concept development, creative direction, vendor management, on-site execution, and post-event analysis - Collaborate closely with the brand creative team to develop compelling event identities, spatial design concepts, and experiential elements that bring the Figma brand to life - Develop and manage relationships with external production agencies, venue partners, and experiential design firms - Track and report on event performance metrics, connecting brand events to awareness, sentiment, and affinity goals - Grow and scale the Brand Events team **We'd love to hear from you if you:** - Have 10+ years of experience in event marketing, experiential marketing, or brand activations, ideally at a high-growth technology company or creative agency - Have extensive experience managing the full event lifecycle - from strategic planning and creative concepting through production, on-site execution, and post-event measurement - Are skilled at working with creative teams and external agencies to develop spatial design concepts, visual identities, and experiential elements for events - Have experience growing and managing teams. **While it's not required, it's an added plus if you also have:** - Experience using Figma At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. **Pay Transparency Disclosure** Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employer-provided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts. Figma also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles. All compensation and benefits are subject to applicable plan terms and may be modified by Figma at any time, consistent with applicable law. Annual Base Salary Range: $153,000-$269,000 USD

About Figma

Figma is a cloud-based design and prototyping tool for digital projects. The company was founded in 2012 by Dylan Field and Evan Wallace. Figma's software is used by designers and developers to create user interfaces, websites, and mobile applications. The company has offices in San Francisco and London.
Learn more about Figma
Size
500 employees
Industry
Founded
2012

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