Starbucks Corporation

brand communications manager (public relations)

Starbucks Corporation$88K — $105K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in external communications and public relations, especially in consumer brands or PR agencies.
  • Strong storytelling, strategy development, and media relations skills.
  • Proven track record in leading national consumer public relations campaigns with meaningful results.
  • Experience building relationships with journalists and influencers across various fields.
  • Ability to thrive in a collaborative, fast-paced environment with complex challenges.

Responsibilities

  • Develop integrated public relations strategies to enhance customer experiences through storytelling.
  • Create engaging narratives, press materials, and messaging for media outreach.
  • Collaborate with marketing and product teams for coordinated public relations campaigns.
  • Secure earned media opportunities by pitching to key journalists and influencers.
  • Manage proactive reputation strategies to uphold the brand's public image.

Benefits

  • Comprehensive medical, dental, and vision insurance for you and your family.
  • Paid parental leave and family expansion reimbursement.
  • Short-term and long-term disability coverage.
  • 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University.
  • Access to a 401(k) plan with employer match and Starbucks equity program.
Full Job Description
Now Brewing - brand communications manager (public relations)! #tobeapartner

Do you enjoy creating buzz around the experiences, products, and moments customers can't stop talking about? As a brand communications manager (public relations), you'll develop and execute public relations and earned media strategies for Starbucks seasonal campaigns, from the iconic holiday season to summer product launches, driving excitement, awareness and cultural conversation. If you're a strategic public relations professional with a passion for storytelling, consumer trends, and bringing big moments to life, we'd love to hear from you.

As a brand communications manager, you will...

  • Develop and lead integrated public relations and external communications plans that elevate Starbucks customer experience through compelling storytelling, earned media engagement, executive visibility opportunities, and proactive reputation management.
  • Develop narratives, press materials, media briefings, and messaging that drives earned media coverage and audience engagement.
  • Partner across marketing, product, social, and internal communications teams to deliver coordinated go-to-market public relations campaigns that maximize earned media impact.
  • Proactively identify, pitch, and secure meaningful earned media opportunities, building relationships with key journalists, influencers, and industry stakeholders while operating in accordance with Starbucks guiding principles.


We'd love to hear from people with:

  • A well-rounded background in external communications and public relations, equal parts storyteller, strategist, and media relations expert.
  • Experience in consumer or brand public relations, preferably at a global consumer brand and/or at a PR agency (at least 7 years).
  • Proven success developing and executing national consumer public relations campaigns that generate meaningful earned media results (at least 7 years).
  • Proven ability to build and maintain strong relationships with consumer, lifestyle, business, and trade journalists while securing impactful media coverage and storytelling opportunities.
  • Thrive in a highly collaborative, fast-paced environment, partnering across functions to bring great ideas to life while navigating competing priorities, evolving business needs, and complex communications challenges.


As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com .

*If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

We believe we do our best work when we're together, which is why we're onsite four days a week.

Join us and inspire with every cup. Apply today!

About Starbucks Corporation

Starbucks is an international chain of restaurants that retails handcrafted coffee, tea, and fresh food items. With 23,132 stores in 65 countries and territories, Starbucks locations serve hot and cold drinks, whole-bean coffee, microground instant coffee, espresso, caffe latte, full-leaf teas, evolution fresh juices, pastries, and snacks. Most stores also sell pre-packaged food items, hot and cold sandwiches, and items such as mugs and tumblers. The stores also offer a variety of beers, wines, and appetizers, and markets books, music, and film. Some of the company’s products are seasonal or specific to the locality of the store. Starbucks-brand coffee, ice cream, and bottled cold coffee drinks are also sold at grocery stores. Starbucks was founded by Orin Smith in October 1971 and is based in Seattle, Washington.

Starbucks Corporation Careers

Join the vibrant team at Starbucks Corporation, a premier destination for passionate, innovative professionals seeking impactful careers in the coffee industry and beyond. As a global leader in coffee and a champion of sustainable practices, Starbucks offers unparalleled job opportunities that promise both personal and professional growth.

Work You’ll Do

Embark on a fulfilling career path at Starbucks Corporation where you can blend your skills with a culture of excellence and innovation. Our team members are at the heart of our business, and we empower them through leadership development, diversity training, and continuous learning opportunities.

Transform Your Career

With Starbucks, you're not just taking a job; you're joining a culture that nurtures innovation, leadership, and a commitment to diversity and community involvement. Our baristas, managers, and corporate employees all play integral roles in our mission to inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time.

Innovate and Lead

At Starbucks, innovation isn't just about coffee. It's about revolutionizing the way we connect with customers and grow our business. Lead the charge in creating and implementing new ideas as part of a team that values bold thinking and a fresh approach to challenges.

Professional Growth and Development

Starbucks is committed to the growth of its employees. Whether through professional development programs, internships, or leadership training, we provide the tools needed for you to advance your career within the company. Our robust benefits package supports the health, financial, and lifestyle needs of our team members and their families.

Join Our Team

Explore the array of job opportunities at Starbucks Corporation—from baristas to management positions. We are hiring creative, driven individuals who are ready to make meaningful contributions. Bring your unique perspective and talents to Starbucks and help us continue our legacy of innovation and exceptional service.

Networking and Career Advancement

Starbucks is a place where networking and professional relationships flourish. Connect with leaders and peers who can help guide your career path, and take advantage of our comprehensive training programs that prepare you for future leadership roles.

Internship Opportunities

Gain real-world experience and build your resume through a Starbucks internship. Our interns work on projects that matter, gaining skills that are crucial to succeeding in the coffee industry and beyond. It’s an opportunity to see what a career at Starbucks might look like, with many interns going on to full-time positions within the company.

Stay Connected

Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Join us and be part of a company that prides itself on growth, innovation, and a positive employment culture.

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Explore Starbucks Careers

Whether you're beginning your career journey or looking to enhance it, Starbucks offers a dynamic path filled with opportunities for success. Join us and become part of a team that is passionate about coffee, community, and making a positive impact in the world.
Learn more about Starbucks Corporation
Size
383,000 employees
Market Cap
$113.2 billion
Industry
Net Income
$664.8 million
Founded
1971
5 Year Trend
+7.6%
Revenue
$23.1 billion
NASDAQ

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