Sherwin-Williams

Brand & Channel Marketing Manager, Industrial Wood

Sherwin-Williams • $95K — $115K *
Cleveland, OH 44130In-Person
Manufacturing & Automotive
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA preferred.
  • Minimum 5 years in brand marketing or business development.
  • Proven track record of driving sales and profitability growth.
  • Experience in developing insights and fostering relationships with internal and external sales partners.
  • Significant experience in executing strategic initiatives.

Responsibilities

  • Lead strategic planning and voice of customer initiatives for assigned brands.
  • Drive research initiatives to gather market insights.
  • Collaborate with internal teams to align brand plans and product strategies.
  • Manage annual marketing budgets and ensure accountability.
  • Drive execution of marketing initiatives in collaboration with multiple teams.
  • Lead market engagement efforts to boost sales performance.
  • Equip sales teams with effective tools and training for better conversion.

Benefits

  • Position includes eligibility for bonus and commission based on performance.
  • Travel requirement of up to 20%.
  • Required in-office presence at Sherwin-Williams headquarters in Cleveland, OH.
  • Access to confidential company information.
Full Job Description
Job Description

This role is a unique position focused on brand and channel management along with business development activity across key brands within the Industrial Wood portfolio. Our brands are marketed to cabinet, furniture, architectural millwork, and other wood OEM shops both directly and in partnership with external distributors throughout the U.S. and Canada. This role requires an experienced marketing leader with a broad set of customer-facing and project execution skills who can help accelerate growth, market share, and profitability.

Additional Information:
  • This position requires up to 20% travel.
  • This role is not remote/hybrid. This role will report Sherwin-Williams Cleveland Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44115
  • This position is also eligible for [bonus] [commissions] [long-term incentive compensation awards] based on performance and subject to the terms of the Company's applicable plans.
  • Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.


Responsibilities

Lead Assigned Brands' Strategic Planning, Voice of Customer, and New Product Ideation Efforts
  • Document and present brand plans that establish brand mission, key objectives, internal and external assessments, product roadmaps, channel strategy and initiatives, and digital and other brand communication strategies.
  • Drive research and voice of customer initiatives to gather key market and competitive landscape insights.
  • Work in partnership with Sales, Product Management, Marketing Communications, and R&D to gather internal insights and ensure proper awareness of and alignment to brand plans.
  • Lead regular business updates documenting current results, key initiative progress reports, and market updates/insights.
  • Manage annual marketing budgets and spending accountability.

Drive Execution of Assigned Brands' Key Initiatives in Collaboration with Product Management, R&D, Sales, and Marketing Communications Teams
  • Manage Associated Products portfolio, driving strategy across all channels
  • Document annual brand communications plans and drive project execution through Marketing Communications team.
  • Lead decisions on make-up of marketing merchandise program, mobile showrooms, loyalty programs, and other key support programs.


Market Engagement & Sales Support
  • Lead and support key business discussions (annual plans and quarterly reviews) to secure new launches, expand programs, and increase sales performance.
  • Capture and apply market insights to identify growth opportunities and remove barriers to conversion.
  • Develop and implement performance scorecards to track progress against growth targets and ensure alignment with strategic priorities.


Sales Enablement & Support
  • Equip internal teams and partners with high impact selling tools, training, and digital assets that accelerate conversion and drive revenue.
  • Partner with Marketing Communications to deliver clear, compelling materials that strengthen the sales story and improve field execution.


Qualifications

Minimum Requirements:
  • Must be at least eighteen (18) years of age
  • Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future
  • Must have a Bachelor's Degree or higher
  • Must have at least five (5) years of business development, brand marketing, channel marketing, product management, or distribution channel sales experience with a successful track record of driving sales and profitability growth, particularly with national marketing programs sold through diverse channels
  • Must have experience demonstrating ability to develop insights and relationships with internal and external sales partners as well as end use customers
  • Must have significant experience creating and executing strategic initiatives


Preferred Qualifications:
  • Have a Bachelor's Degree or higher in Marketing or other business concentration
  • Have an MBA
  • Have multi-Channel experience
  • Have Business-to-business (B2B) Industrial Marketing or Sales experience
  • Coatings Industry knowledge
  • Have significant experience creating and executing strategic growth initiatives, including new product innovation and location expansion

About Sherwin-Williams

The Sherwin-Williams Company engages in the development, manufacture, distribution, and sale of paints, coatings, and related products to professional, industrial, commercial, and retail customers in North and South America, Europe, and Asia. It operates in three segments: Paint Stores, Consumer, and Global. The Paint Stores segment sells paint, coatings, and related products to end-use customers. This segment markets and sells Sherwin-Williams branded architectural paints and coatings, industrial and marine products, and original equipment manufacturer product finishes and related items.

Sherwin-Williams Careers

Join the vibrant team at Sherwin-Williams, a leader in the paint and coatings industry, and contribute to a legacy of innovation and leadership. As a company committed to growth and excellence, Sherwin-Williams offers unparalleled job opportunities for professionals eager to advance their careers in a dynamic and supportive environment. Work You’ll Do At Sherwin-Williams, we empower our team to bring their creativity and expertise to various roles, driving transformative results across the business landscape. Our commitment to professional growth and diversity training ensures that every team member can thrive. Lead in a Culture of Innovation Sherwin-Williams stands at the forefront of the coatings industry, blending tradition with advanced technology. Our culture is built on a foundation of innovation, leadership, and a relentless pursuit of excellence. Join us and lead the way in developing new solutions that impact markets globally. Engage with a Global Team Collaborate with over 60,000 dedicated professionals worldwide who are as passionate about materials science as they are about creating beautiful and durable finishes. At Sherwin-Williams, you’ll work alongside industry experts and leaders who are pioneering new paths in the coatings sector. Sherwin-Williams Careers and Employment Opportunities We are continuously expanding our team and looking for talented individuals who are ready to paint the world with us. From research and development to marketing and sales, the career paths at Sherwin-Williams are as diverse as our product lines. Do Innovative Work Engage in projects that challenge the status quo and contribute to sustainability and efficiency in the industry. Our team at Sherwin-Williams harnesses the power of cutting-edge technology and collective expertise to lead the market in innovation and quality. Be Part of a Great Team Sherwin-Williams is not just a workplace. It is a community where you can build lasting relationships through professional networking and collaborative team efforts. Our inclusive environment supports diversity and is designed to help you reach your full potential. Future-Proof Your Career With a wide array of benefits, continuous training programs, and a focus on internal growth and promotions, Sherwin-Williams is committed to helping you shape a long and successful career. Whether you are looking for a full-time position, an internship, or leadership roles, the opportunities are vast. Explore Job Opportunities and Internships Start your professional journey with Sherwin-Williams by exploring various employment and internship opportunities that match your skills and interests. We are hiring creative, curious, and motivated individuals ready to make a significant impact. Stay Connected Join Our Team Search open positions, submit your resume, and prepare for your interview with us. At Sherwin-Williams, we look for individuals who are solution-driven and ready to contribute to our culture of innovation and excellence. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Sherwin-Williams. Join Sherwin-Williams today and be part of a company that values innovation, leadership, and a diverse and inclusive workplace. Your future starts here!
Learn more about Sherwin-Williams
Size
61,626 employees
Market Cap
$61.6 billion
Industry
Food & Beverages
Net Income
$2 billion
Founded
1866
5 Year Trend
+11%
Revenue
$18.3 billion
NASDAQ
SHW
* Ladders Estimates

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