Job description:Role overviewBased in
New York City, this role will be responsible for driving local brand relevance, sports marketing, and key activations-translating global strategy into impactful local execution.
You will report to the
Global Brand Partnerships & Communications Manager HQ in Stockholm with a dotted line to
Global Head of Marketing & Communications and play a critical role in building brand presence and cultural relevance in the US. You will be part of the
Global Marketing Steering Team.Key responsibilitiesStrategy & execution- Define and execute the US Marketing & PR strategy, aligned with global direction and brand strategy
- Ensure strong local adaptation to drive relevance, awareness, and growth
Sports marketing & partnerships- Lead and develop sports marketing initiatives in the US, with a focus on golf, based on the global strategy and direction from HQ
- Act as one of the point of contact for US-based athletes and ambassadors
- Drive partnerships and visibility within the US sports ecosystem
Activations, PR & brand presence- Plan and execute local sports and lifestyle activations to build brand heat & Sell-through across all consumer touchpoints
- Work closely with the external PR agency to drive US-specific PR initiatives
- Identify opportunities to increase presence within key cultural moments and communities
- Influencer marketing & PR seeding: Lead the local influencer program in collaboration with the influencer platform. Note: This role requires hands-on execution, including packing and shipping seeding products.
- Meetings with press, ambassadors, and talent in the showroom, including fittings.
Commercial & cross-functional collaboration- Partner closely with the global eCom team & Channel Marketing Manager to plan and execute GTM initiatives across eCom and with key US wholesale accounts across Key Accounts, Green Grass and Resorts
- Collaborate cross-functionally with HQ teams to ensure consistency and impact
Content & production support- Support the Content Team in the execution of athlete-related photo shoots and content production in the US
Team leadership- Lead and develop the role Brand Activations Lead, US
- Build a high-performance, hands-on team culture with strong ownership and execution focus
Qalifications- 5+ years of experience within sports marketing and PR, ideally from a premium golf or lifestyle brand
- Strong understanding of the US market, with an established network in sports and media
- Golf knowledge and network is highly preferred
- Proven ability to lead local activations, partnerships, and PR initiatives
Personal qualities- Flexible and adaptable - thrives in a fast-paced, evolving environment
- Both strategic and hands-on - able to move from planning to execution seamlessly
- Strong relationship builder with stakeholders, athletes, and partners
- Action-oriented - makes things happen with a high level of ownership
- Comfortable operating across high-level strategy and day-to-day execution
Working hours:
9.00 - 18.00 (flex 8.00-17.00/9.00-18.00). Atm Hybrid office policy (3 days office/2 days wfh)
Reports to:
Global Brand Partnerships & Communications Manager
Location:
New York (travel required, domestic and international)
Salary Band:
90K - 102K USD/year
Team Marketing Department Locations New York Remote status Hybrid
