Adobe Inc.

B2B Performance Marketing Specialist

Adobe Inc. • $148K — $215K *
San Jose, CA 95123In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7+ years of experience in performance marketing with a focus on enterprise-level search and display strategies.
  • BA/BS degree in a relevant field required.
  • Hands-on expertise with Google AdWords, Microsoft/Bing Ads, and other major advertising platforms.
  • Proven track record of managing and optimizing campaigns to meet performance goals.
  • Solid experience in developing comprehensive media plans and strategies.
  • Knowledge of marketing strategy integration across various channels.
  • Experience leading B2B marketing programs on a global scale.

Responsibilities

  • Develop and lead the global Paid Search strategy for the organization.
  • Analyze data to report results to business partners and marketing teams.
  • Assist in the creation of quarterly media plans and business reports.
  • Identify new business opportunities and drive sophisticated methodologies to explore them.
  • Ensure accurate execution of global strategies by collaborating with international teams.
  • Scale AI-powered search strategies and next-gen optimization methodologies.
  • Manage relationships with search engine representatives to leverage insights and resources.

Benefits

  • Collaborative work environment fostering cross-team communication.
  • Opportunity to innovate and implement cutting-edge strategies in digital marketing.
  • Access to advanced marketing tools and platforms, including Adobe's suite of products.
  • Professional development opportunities in a fast-paced industry.
  • Alignment with a globally recognized brand, enhancing personal and professional growth.
Full Job Description
B2B Performance Marketing Manager

The B2B Performance Marketing Manager is accountable for developing and leading the complete range of responsibilities related to the global Paid Search strategy and outcomes for their designated business line. This role involves leading, implementing, and optimizing campaigns to achieve and surpass key performance indicators. The Strategist will also ensure cross-team alignment and maintain effective communication with partners.

Strategy Execution:
  • Build and Drive development of the overall global strategy for the organization.
  • Support Marketing Manager with data analysis and insight to present results to Business Partners, Web Team, Analytics, Campaign Marketing, Field Marketing, Demand Marketing and the Global Growth Marketing Organization.
  • Assist in development and delivery of quarterly Media Plans & business reports across all channels
  • Identify new opportunities for the Business Units and lead with sophisticated methodologies.
  • Work with International strategist to ensure accurate execution and tactics of the Global strategy are deployed.
  • Work with Practice Lead to build and complete a plan on an internal and external voice for the program. Bring innovative ideas to further drive Customer Success branding throughout Adobe and to our customers.
  • Shape and scale AI-powered search strategies, including Performance Max, AI Max, automated bidding, audience-centric targeting, and next-generation optimization methodologies.
  • Effectively develop and nurture positive relationships with the search engine reps and apply their resources, including performance insights and beta testing.


Cross-team Integration:
  • Align marketing efforts with SEO, Site Search, and all other marketing fields into integrated global programs.
  • Act as Paid Search liaison to Demand Generation functional and Social Media teams for strategy sharing and provide updates to the team.
  • Stay current with all industry trends and regularly advise and educate the rest of the company on new technologies, opportunities and standard methodologies.
  • Develop strong alignment with the SEO team to purposefully optimize the Paid and Natural Search balance and co-optimization.


Program Optimization:
  • Enhance overall program returns and reduction of expenses!
  • Responsible for budget allocations, projections, and recommendations.
  • Provide input and feedback for landing pages, multivariate tests, ad copy and media plans.
  • Lead all aspects of Landing Page personalization, creatives and ad copy test plans and ensure global execution. Communicate results to respective partners and broader teams.
  • Drive successful use of Adobe Advertising platform portfolios, objectives, and simulations.
  • Provide budget recommendations and forecasts for the Senior Managers.


Desired Skills:
  • Achievement focused and lives by the mantra "Always Be Testing"!
  • Skilled at inspiring and empowering a team to achieve exceptional results.
  • Committed to high-quality work and eager to make a significant impact on the company's success.
  • Ability to thrive in a fast-paced environment and to work independently and within a team.
  • Ability to learn quickly and adapt to a constantly evolving search industry.
  • A love of data and attention to detail - highly organized and analytical.
  • Communicate technical information clearly and effectively to non-technical audiences.
  • Excellent written and oral communication skills.
  • Show history of self-direction, creativity, and ability to meet deadlines.
  • Sophisticated solid understanding of Microsoft Office applications, including solid Excel skills.


Job Requirements & Qualifications:
  • 7+ years of experience, BA/BS degree required
  • Established track record as an enterprise-level Search and Display Strategist, leading campaigns with proven outcomes.
  • Deep, hands-on experience with Google Ad Words, Microsoft/Bing Ads, DV360, AdCloud Display, and other search engines.
  • Experience with Adobe Analytics, Web Analytics, Bid Optimization platforms, including or similar to Adobe AdCloud
  • Proven experience managing campaigns end-to-end and optimizing towards performance goals
  • Show experience in developing polished and successful media plans and strategies.
  • Understanding of how marketing strategies integrate with other online and offline media campaigns.
  • Experience in Lead Generation through search and programmatic display channels.
  • Experience leading Enterprise B2B programs at a global scale.

About Adobe Inc.

The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting -- Offermatica and TouchClarity), and the marketing integration platform (Genesis). They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

Adobe Inc. Careers

Join Adobe Inc., a global leader in digital media and digital marketing solutions, and be part of a team that thrives on innovation and creativity. Adobe offers unparalleled job opportunities that propel your career forward in an environment that fosters growth and leadership. Work You’ll Do At Adobe, you will be immersed in an atmosphere of innovative solutions and exceptional leadership, contributing to projects that drastically change the landscape of digital content. Our team at Adobe is dedicated to empowering creatives and enterprises alike through cutting-edge technology and expertise. Transform the World with Your Creativity Adobe’s mission is to change the world through digital experiences. We are looking for professionals who are passionate about creativity, technology, and driving significant market evolution. Join a diverse team that values individuality and the fresh perspectives each member brings. Lead in a Culture of Innovation Adobe Inc. is synonymous with fostering a culture of innovation where your ideas can pave the way for groundbreaking digital solutions. Our leadership is committed to nurturing a dynamic and inclusive workplace that promotes career growth and development. Collaborate with the Best Work alongside a global team of talented professionals who are leaders in their fields. At Adobe, you will enhance your skills through collaboration and be inspired by the creativity and dedication of your teammates. Our networking opportunities within the company are designed to foster connections that lead to lasting professional relationships. Explore Career Opportunities Adobe Inc. offers a range of career paths from software engineering to marketing, customer experience to IT. Explore job opportunities and internships that align with your skills and passions. Adobe is committed to hiring the best talent and providing them with the training, benefits, and support needed to succeed. Innovate and Grow Drive innovation as part of the Adobe team and see firsthand how your work contributes to the company’s success and your personal growth. Engage in projects that push the boundaries of technology and creativity. Future-Proof Your Career Adobe is dedicated to the development of its employees at all stages of their careers. We offer comprehensive training programs, including leadership development and diversity training, to ensure you are equipped for the future. Our benefits package is designed to support the well-being and financial security of our team members and their families. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for driven, curious, creative, and solution-oriented team players. Start your journey with Adobe today by exploring our exciting career and internship opportunities. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the rewarding and exciting opportunities that await at Adobe Inc.
Learn more about Adobe Inc.
Size
25,988 employees
Market Cap
$154.8 billion
Industry
Enterprise Technology
Net Income
$5.2 billion
Founded
1982
5 Year Trend
+21.9%
Revenue
$12.8 billion
NASDAQ
ADBE
* Ladders Estimates

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