Uber

B2B Performance Marketing Manager II

Uber$169K — $188K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Economics, Business, or equivalent experience.
  • 7+ years in growth, B2B, integrated, lifecycle, or performance marketing.
  • Proven ownership of paid marketing strategy and execution across acquisition channels.

Responsibilities

  • Lead global B2B marketing strategy and go-to-market planning.
  • Develop and execute integrated marketing programs aligned with customer needs.
  • Partner with cross-functional teams to influence decisions and drive execution.
  • Build scalable marketing frameworks and launch processes for business growth.
  • Translate business challenges into actionable marketing strategies.
  • Analyze performance to recommend optimizations for effectiveness.
  • Collaborate with channel teams on performance marketing strategies.

Benefits

  • Participation in a bonus program.
  • Potential equity awards and various compensation types.
  • Eligibility for a 401(k) retirement plan.
  • Access to various employee benefits.
Full Job Description
Job Description

About the Role

This role will play a critical part in driving growth across our B2B portfolio, including SMB restaurants on Uber Eats and SMB businesses on Uber for Business, through paid marketing strategy, execution, and performance optimization. As the owner of paid growth initiatives, you will be responsible for developing acquisition strategies, launching and scaling campaigns, managing channel investments, and driving measurable business outcomes across global markets. This is a highly visible opportunity to shape growth strategy for a growing business, influence key decisions across cross-functional teams, and build scalable marketing frameworks that support long-term success.

What You'll Do

  • Lead global B2B marketing strategy and go-to-market planning, driving awareness, adoption, and business growth across key markets.
  • Develop and execute integrated, cross-channel marketing programs that align with business objectives and customer needs.
  • Partner across Marketing, Product, Operations, Applied Science, and other cross-functional teams to align priorities, influence decisions, and drive successful execution.
  • Build scalable marketing frameworks, launch processes, and operating models that support long-term business growth.
  • Translate business opportunities and challenges into actionable marketing strategies and measurable outcomes.
  • Analyze performance, generate insights, and recommend optimizations to improve marketing effectiveness and business impact.
  • Partner with channel teams to develop performance marketing strategies that support acquisition, engagement, and growth.


Basic Qualifications

  • Bachelor's degree in Marketing, Economics, Business, or equivalent practical experience.
  • 7+ years of experience in growth, B2B, integrated, lifecycle, or performance marketing.
  • Proven experience owning paid marketing strategy, campaign execution, and performance outcomes across acquisition channels.


Preferred Qualifications

  • Experience leading cross-functional initiatives and influencing stakeholders.
  • Strong analytical and business acumen, with the ability to translate data into insights, recommendations, and measurable business impact.
  • Excellent communication, prioritization, and project management skills.
  • Demonstrated success operating in ambiguous environments, building scalable processes, and driving initiatives from strategy through execution.
  • Experience marketing to SMB, Merchant, Marketplace, or B2B audiences.
  • Experience supporting new product, service, or business launches.
  • Experience with performance marketing channels, including Search and/or Paid Social.
  • Experience building operating models, governance frameworks, or cross-functional processes.
  • Experience working in a fast-paced, matrixed organization ideally in the technology industry.
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Responsibilities

For San Francisco, CA-based roles: The base salary range for this role is USD $169,000 per year - USD $188,000 per year.

You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits.

About Uber

Uber Entertainment, Inc. is a privately held video game development company headquartered in beautiful downtown Kirkland, WA. Uber is currently developing Planetary Annihilation, a next generation real time strategy game of epic proportions.

Uber Careers

There has never been a better time to join our global team of Uber professionals—pioneers in the world of transportation and technology. Work you’ll do Join Uber’s industry-leading team to help drive forward the future of mobility and logistics for some of the world’s most dynamic cities and populations. Transform the way the world moves with the brightest minds at Uber, where innovation meets functionality to create solutions for everyday challenges. Lead from a unique position in the marketplace, at the intersection of technology, operational excellence, and user-centric design. Work with a global team of business and technology advisors to help clients and cities navigate their paths towards more efficient and sustainable urban transport solutions. Collaborate with a diverse group of Uber experts worldwide – a team dedicated to rethinking and improving the way the world moves. Introducing the Uber Innovation Hub We are building a market-leading team to pioneer advancements in transportation and logistics, ensuring Uber remains at the forefront of mobility solutions. Do innovative work Join a group of exceptional professionals where your skills in technology, leadership, and creativity can flourish. At Uber, innovation isn’t just a buzzword—it's the core of everything we do. Deliver targeted solutions through a depth and breadth of expertise and innovation that’s second to none, enhancing how cities, companies, and communities connect. Be part of a great team Engage with a wide-ranging technology stack and harness the unparalleled capabilities, global scale, and collective problem-solving skills of our diverse team. Future-proof your career Advance your career with Uber’s commitment to professional growth, offering extensive training, development, and certification support. Go as far as your ambition takes you with limitless job opportunities in a company that’s reshaping the world’s approach to transportation. Explore Uber’s approach to predictive maintenance ensures our fleet remains ready and efficient, reducing downtime and improving service reliability. Our end-to-end mobility solutions are transforming the way cities think about transportation, making Uber a key player in the future of urban mobility. The Uber Leadership and Innovation Alliance Our combined service capabilities, global scale, and joint solution development help overcome challenges and lead transformation in the transportation industry. Clients and cities around the globe look to Uber for new strategies and solutions to drive growth and innovation in the digital era. Stay connected Join Our Team Search open positions that match your skills and interest. We look for passionate, curious, creative, and solution-driven team players ready to redefine the world of mobility. SEARCH UBER JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who drive at Uber. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Uber.
Learn more about Uber
Size
29,300 employees
Market Cap
$48.6 billion
Industry
Net Income
-$6.7 billion
Founded
2009
5 Year Trend
+35.3%
Revenue
$11.1 billion
NASDAQ

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