Accenture

B2B Marketing Group Strategy Director - High Tech Industry

Accenture$122K — $292K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of developing B2B marketing strategies for high-tech clients
  • Minimum 10 years building assets for client workshops and business development
  • Minimum 8 years establishing key performance metrics and KPIs
  • Experience leading enterprise-scale commercial campaigns across multiple channels
  • Strong data-driven mindset focusing on ROI in marketing efforts

Responsibilities

  • Lead enterprise commercial marketing demand through collaboration with leadership and clients
  • Set vision, roadmap, and strategy for commercial marketing
  • Benchmark clients on best practices and translate business challenges into goals
  • Conduct market-based research for high tech industry clients
  • Facilitate strategic workshops to influence integrated marketing strategy
  • Identify opportunities to enhance customer experience across channels
  • Translate research and workshop outcomes into strategic narratives and roadmaps

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Life and long-term disability insurance
  • 401(k) plan with matching contributions
  • Bonus opportunities based on performance
  • Paid holidays and generous paid time off
Full Job Description
You are:

You possess a rare blend of B2B marketing experience that spans demand and revenue generation, content strategy, marketing automation, paid media, social media, analytics, web strategy, user experience. You also have the relationship skills to inspire client executive leadership and internal team members alike towards a strategic vision. You have demonstrated the ability to lead large, complex, enterprise engagements on a global scale.

The work:

As a lead in Marketing B2B Strategy, you have strong experience developing holistic, end-to-end marketing and revenue growth strategies for enterprise B2B companies in the High Tech Industry. Are you passionate about solving problems for clients? Are you looking to flex your strategy, product marketing, and Go-To-Market muscles to help clients transform their organizations into demand growth machines?

Here's a snapshot of your responsibilities:
  • Lead a large enterprise commercial marketing demand function through collaborating with leadership, clients, and stakeholders on a global scale.
  • Set the vision, roadmap and strategy for commercial marketing across the commercial marketing team and it's partners in martech, data, web, partner, account, finance, and transformation.
  • Regularly benchmark clients for best practices, KPIs, and planning purposes. Translate client business challenges into clear goals and objectives
  • Conduct thorough high tech industry market-based research and analysis to help us better serve our clients
  • Conduct informational workshops to inform proposals and recommendations
  • Facilitate strategic workshops with client teams to analyze and influence end-to-end integrated strategy from positioning and brand to campaigns and content
  • Identify opportunities to enhance customer experience through digital and other channels including partner, sales, campaigns, communications and organizational processes.
  • Translate strategic discoveries, research, and workshop outcomes into external facing narratives, strategy briefs, and roadmaps for our clients and delivery teams.
  • Articulate content and campaign strategies that drive MQLs, SALs, SQLs and opportunities.
  • Lead meetings and workshops with senior leadership and our clients, ensuring cross functional alignment on strategies.
  • Start with a data mindset to ensure we can demonstrate return on investment for all marketing efforts.


Here's what you'll need:
  • 10+ years of experience developing B2B marketing strategies for high-tech clients, leading enterprise-scale commercial campaigns through data-driven, integrated marketing programs across web, mobile, social, email, partner, and traditional channels.
  • Minimum 10 years of experience building out assets for client workshops, business development efforts, and constructing high-impact strategies
  • Minimum 8 years of experience establishing the key business performance metrics and KPIs


Bonus points if:
  • Have led an enterprise commercial marketing team reporting to the C-Suite
  • Demonstrated ability to work in a fast-paced dynamic environment with limited guidance
  • Diverse array of agency experiences across industries and strategic skill sets


Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We anticipate this job posting will be posted until 10/06/2026.

Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:

U.S. Employee Benefits | Accenture

Role Location Annual Salary Range
California $132,500 to $338,300
Cleveland $122,700 to $270,600
Colorado $132,500 to $292,200
District of Columbia $141,100 to $311,200
Illinois $122,700 to $292,200
Maryland $132,500 to $292,200
Massachusetts $132,500 to $311,200
Minnesota $132,500 to $292,200
New York $122,700 to $338,300
New Jersey $141,100 to $338,300
Washington $141,100 to $311,200

About Accenture

Accenture plc is a multinational professional services company that provides services in strategy, consulting, digital, technology, and operations. The company has more than 537,000 employees serving clients in more than 120 countries. Accenture operates across five business segments: Communications, Media & Technology; Financial Services; Health & Public Service; Products; and Resources. The company is headquartered in Dublin, Ireland, and has offices worldwide.
Learn more about Accenture
Size
624,000 employees
Market Cap
$173.8 billion
Industry
Net Income
$5.2 billion
Founded
1989
5 Year Trend
+11.2%
Revenue
$44.7 billion
NASDAQ

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