We are a nimble, highly collaborative team looking for a proactive and detail-oriented B2B Marketing Associate to join us. Reporting directly to the Head of B2B Marketing, this role is perfect for a "thinker-doer" who possesses a strong analytical mindset and is eager to own lifecycle marketing architecture and optimization strategies targeted at asset managers. You will be the engine behind our cross-regional campaigns, working closely with marketing, sales, and product teams to support our revenue goals. This role is designed for someone who thrives in the "how" of marketing - taking a strategy and turning it into a high-quality, high-performing executed program. The B2B Marketing Associate will support the team by: - Executing multi-channel programs: Implementing B2B marketing tactics across paid, owned, and earned channels to help drive brand awareness and revenue growth. - Lifecycle automation & personalization: Designing, building, and scaling email journeys. You will build data-driven segmentation to deliver personalized web and email experiences at scale. - Web & campaign optimization: Own web A/B testing and experimentation frameworks to continuously improve conversion rates, landing page performance, and user journeys. - Campaign coordination: Managing the day-to-day logistics of campaigns and marketing programs, including scheduling, asset management, and cross-functional coordination with the broader marketing team. - Content production: Assisting in the development of creative briefs and coordinating with internal partners to produce high-impact marketing content. - Marketing operations: Managing the "gears" of our marketing engine, including email workflows, list segmentation, and lead scoring within our automation tools. - Data analytics: Monitoring, analyzing, and reporting on full-funnel metrics and campaign performance. Translate raw data into actionable insights and strategic recommendations for the team. - Continuous improvement: Identifying and implementing optimization opportunities to improve performance.  The successful candidate will be a highly organized, proactive "utility player" who is comfortable wearing many hats. Qualifications - BA/BS degree in marketing, business, or related field. - 3-5 years of B2B marketing experience within financial services, asset management, or wealth management; ownership of lifecycle, demand generation, and/or ABM programs is a plus. - Familiarity with marketing and sales tech stacks, including HubSpot, Salesforce, analytics platforms (e.g., Google Analytics), and collaboration or design tools such as Figma. - Strong project management skills with the ability to drive multiple projects end-to-end, while balancing short and long term objectives. - Ability to analyze performance data, identify patterns, and turn insights into next steps. - Comfort using AI-powered tools to improve marketing effectiveness, including content development, personalization, audience insights, and performance analysis. - Thrives in a fast-paced environment and is ready to "roll up their sleeves" to get the job done. - Strong attention to detail and high quality of work. This role is hybrid 3 days in the office/week) - based in New York City, NY. Salary Range: $90,000/year - ...$110K/year USD Please note that the Salary Range included is a guideline only. The salary offered may vary based on factors, including, but not limited to, the successful candidate’s relevant knowledge, skills, and experience.