Work Location:
Toronto, Ontario, Canada

Hours:
37.5

Line of Business:
Marketing

Pay Details:
$155,000 - $215,000 CAD

Job Description:

The AVP Marketing, Everyday Banking reports to the VP Marketing, Everyday Banking, Segments and RESL. They will provide leadership and oversight for the development, management, and execution of marketing plans that drive business growth for Chequing, Savings and New to Bank Product Deepening, Onboarding, Account Management, Money Movement, and Student Segment priorities. The role drives the experience for personal banking customers by helping meet holistic banking and advice needs from acquisition through onboarding, deepening, and engagement.

Responsibilities
• Provide leadership and oversight for the development, management, and execution of marketing plans that drive business growth for Chequing, Savings and New to Bank Product Deepening, Onboarding, Account Management, Money Movement, and Student Segment priorities.
• Own the development and management of marketing plans and associated business-sponsored marketing budgets.
• Work closely across Marketing Practices to lead development, budget allocation, and delivery of integrated campaigns, including paid, owned, and earned tactics.
• Be responsible for media and advertising strategies, creative delivery, and performance tracking for the business.
• Partner closely with business and external partners to deliver on business OKRs.
• Provide oversight to strategy kickoffs within marketing, including target, offer, timelines, and budget, in compliance with Marketing process and governance control requirements.
• Apply the brand to all aspects of marketing and act as the key resource for the business on the brand.
• Understand end-to-end customer journeys and support the business in delivering the brand through customer experience.
• Develop marketing talent that are enterprise assets for the organization.

Shared Responsibilities
• Drive marketing innovation and new capabilities.
• Partner with product, channel, and technology teams to support achievement of business goals.
• Provide enterprise leadership at Business Unit tables.
• Work with the Executive Journey Owner to align marketing strategy to business strategy.
• Provide input to Enterprise Marketing Functions, including Sponsorships, Analytics, and Brand.
• Champion a customer-centric orientation.

Key Metrics and Outcomes
• Meet or exceed marketing budget and operating plan.
• Marketing efficiency and effectiveness.
• Digital sales and service.
• Net active customer growth.
• Drive loyalty active growth metrics and customer sentiment.
• Growth in under-represented segments and regions.
• Operational risk events and losses.
• Talent outcomes, including succession plans, pipeline progression, and career development plans.

Requirements
• Deep knowledge of marketing and brand strategies, digital marketing, and demonstrated ability to apply them.
• Ability to manage and coach through budget, project management, integrated campaign creation, marketing strategy and plan development, results reporting, analysis, and problem solving.
• Experience in Marketing Agile ways of working.
• Strong strategic skills to translate business objectives into marketing strategy.
• Strong ability to design, execute, and deliver leading marketing communication.
• Data and analytical focus, with digital acumen.
• Financial acumen, including understanding marketing outcomes that drive P&Ls.
• Strong stakeholder management, communication, and influencing skills.
• Ability to recognize and build talent; empowering coach.
• Agility in a time of great change.
• Ability to build common purpose.
• Resilient and versatile.
• Enterprise thinking.
• Live the TD Way.

Education and Experience
• 10+ years of Marketing experience.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you're passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):
Sans Objet