Role Summary/Purpose:

The AVP, Home Specialty & Flooring Analytics is a highly visible role responsible for providing strategic insights and a decision management framework to drive profitable growth for a broad set of clients within the Home Improvement, HVAC, and Flooring industries. This role will partner cross functionally to deliver analytics insights around overall P&L performance, channel strategy, customer behavior, campaign optimization & measurement, segmentation, forecasting, and portfolio diagnostics. 

He/she will provide thought leadership to accelerate new accounts and purchase volume growth for our clients in this space.  This role will require client-facing interaction and the ability to provide actionable recommendations based upon data driven insights.

Essential Responsibilities:

• Own HI/HVAC Industry-level subset of clients within the Home Specialty portfolio from an analytics perspective, inclusive of prioritizing and delivering end-to-end work requested by clients, manager and/or immediate stakeholders.

• Collaborate with cross functional teams to lead and develop strategy for data integration, partnership testing and cross sell opportunities, on-going optimization efforts, and reporting needs with launch of Integrators/Aggregators

• Manage and mentor offshore analysts to provide strategic thought leadership ensure high-quality execution and delivery of business insights to drive profitable growth.

• Perform other duties and/or special projects as assigned.

• Responsible for performance reporting, optimization, and strategic analytics consulting aimed at converting to full contracts for new stand-alone dealer relationships for SYF Select program.

• Provide strategic thought leadership and actionable insights to evolve the analytics agenda based upon the state of the business and potential opportunities, inclusive of product & market expansions, lead generation, dealer enrollment. 

• Develop business case presentations and action plans to drive business strategy; including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis to review with client and SYF cross-functional team.

• Use data to tell a story that is actionable, backed by data and considers financial and operational implications.

• Conduct analysis, including test/pilot design, performance measurement, and optimization, to uncover insights that inform critical decision-making to drive profitable outcomes.

• Proposes new ideas and approaches to improve efficiency and/or effectiveness of results with goal of driving sales growth for our dealer partners.

• Champion the value of data share to drive acquisition, account management and portfolio strategies to improve performance.

• Act as business consultant, offer analytical and strategic thinking, understand business needs and requirements, and be able to translate needs and requirements into data, KPIs, dashboards and insights to measure business performance, and make recommendation to senior leadership team

• Establish a test and learn culture and provide guidance and leadership for the design, analysis and measurement phases of campaigns and large-scale projects. 

• Communicate analysis and recommendations in a concise manner to a variety of audiences.

• Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio.

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's degree or in lieu of a degree, a high school diploma and 7+ years of analytical experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry.

• A minimum of 3+ years progressive work experience, including:

  • 2+ years experience leading large-scale analytics projects including analyzing data to identify trends to drive improvement of results and find solutions.

  • 2+ years of client facing experience and working with cross functional partners such as Marketing, Credit, and Sales

  • 2+ years experience using of analytical tools such as SAS, SQL, R, and/or Python,

  • 2+ years of using a data visualization tool such as Tableau

• Ability and flexibility to travel for business as required

Desired Characteristics:

• 2+ years experience using quantitative skills and ability to interpret data from multiple sources

• Advanced degree in Mathematics, Statistics, Decision Science or Quantitative Analysis, with Systems or Marketing specialization preferred.

• Experience in consumer financial services, credit card payments, retail, fintech or consulting with a consumer data analytics focus.

• 3+ years of project management skills and experience

• Demonstrated ability to manage remotely located teams in India

• Advanced skills using Excel and PowerPoint strongly preferred.

• Proven hands-on experience in data query and manipulation tools such as SAS, SQL, R, Python and with visual analytics tools like Tableau, Birst, PowerBI

• Ability to perform ad-hoc analysis, glean and form business insights under aggressive timelines and manage multiple initiatives.

• Ability to synthesize/analyze diverse data, develop executable recommendations, articulate a clear strategic vision, deliver results, and influence stakeholders to accelerate initiatives forward.

• Strong marketing, creative and analytical skills

• Excellent communication skills both written and verbal.

• Ability to innovate and find creative solutions to meeting business goals.

• Proven ability to work independently, yet as key member and contributor to a broader team.

• Organizational skills and effective time management to succeed in a fast-paced environment. 

• Proven ability to work remotely and independently. 

• Ability to travel up to 20%+ for client engagement. 

Grade/Level: 10

The salary range for this position is 100,000.00 - 170,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working:

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events. 

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Job Family Group: