AT&T

AVP-Commercialization - Wireless Customer Growth

AT&T$231K — $347K *
Telecommunications & Hardware
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree (BS/BA) desired
  • 10+ years of related experience
  • Proven analytical skills in customer data analysis
  • Experience leading teams in fast-paced environments
  • Strong communication skills for presenting to senior executives
  • Background in customer analytics, lifecycle marketing, or business strategy

Responsibilities

  • Define and execute comprehensive customer strategies
  • Monitor customer health and engagement metrics
  • Optimize onboarding and customer lifecycle processes
  • Partner with Marketing, Product, and Sales teams
  • Lead a customer success team to execute initiatives
  • Advocate for the customer in leadership discussions

Benefits

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (minimum 28 days of vacation)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Disability Benefits (short and long term)
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts on AT&T services and products
Full Job Description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.

You will be the voice of the customer in leadership rooms and work closely with cross-functional leaders to make our company-wide efforts targeted and specific to our customer needs. This strategic role involves analyzing behavior, segmenting audiences, designing customer engagement experiences, and collaborating across functions to activate a 4 P’s approach to customer value creation.
•Strategy Development: Define and execute comprehensive customer strategies (acquisition, retention, and lifetime value) based on quantitative and qualitative insights.
•Data Analysis & Insights: Monitor customer health, engagement, and segmentation to inform strategic decisions and identify opportunities for growth.
•Lifecycle Management: Optimize onboarding and customer lifecycle processes to reduce churn and increase brand loyalty.
•Cross-functional Collaboration: Partner with Marketing, Product, and Sales teams to align offers, customer messaging, product adoption, and user experience.
•Leadership: Lead a customer success team to execute initiatives and track performance metrics.
•Voice of the Customer: Advocate for the customer in senior leadership meetings and ensure strategic alignment with company goals.


The ideal candidate embodies both analytical and strategic leadership capabilities. They have a proven track record of translating complex customer data into actionable business strategies, demonstrated through measurable improvements. They should have a collaborative mindset that enables them to work effectively across Business Strategy, Pricing, Marketing, and Channel teams. Their communication abilities should be exceptional, allowing them to influence senior leadership through data-driven presentations and strategic recommendations. They will bring relevant experience from a recurring revenue or subscription-based business model. Most importantly, they should demonstrate a passion for understanding and enhancing the customer journey, with a proven ability to drive results in areas such as customer acquisition, retention, and product participation.
•Analytical Skills: Proven ability to analyze customer data, identify trends, and create actionable, data-driven plans.
•Leadership: Experience building teams, mentoring, and leading initiatives in fast-paced environments.
•Communication: Strong ability to present to C-level executives and communicate across departments.
•Relevant Experience: Background in customer analytics, lifecycle marketing, consumer segmentation, and/or business strategy.


Job Contribution: Develops the organization’s philosophy, departmental strategies and defines long-term goals and alignment with overall business objectives. Typically leads large teams, directly supervising supervisors as well as senior staff within the organization. Plays a significant part in cross-functional initiatives across AT&T. Responsible for influencing decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates.

Education/Experience: Bachelor’s degree (BS/BA) desired. 10+ years of related experience.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage  

  • 401(k) plan  

  • Tuition reimbursement program  

  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  

  • Paid Parental Leave  

  • Paid Caregiver Leave  

  • Additional sick leave beyond what state and local law require may be available but is unprotected  

  • Adoption Reimbursement  

  • Disability Benefits (short term and long term)  

  • Life and Accidental Death Insurance  

  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  

  • Employee Assistance Programs (EAP)  

  • Extensive employee wellness programs  

  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,

  • AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.  Apply today!

Ready to join our team? Apply today!

Our AVP-Commercialization jobs earn between $231,700.00 - $347,500.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:


  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
  • Long Term Grants and Deferred Compensation
  • Paid Time Off and Holidays (based on date of hire, at least 28 days of vacation each year and 9 company-designated holidays

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$231,700.00 - $347,500.00

About AT&T

Cricket Wireless is a U.S.-based company that offers prepaid wireless voice, text, and data services. Cricket Wireless was founded in 1999 by Leap Wireless International, Inc. Currently, it operates as a subsidiary of AT&T Inc.

AT&T Careers

Joining AT&T means becoming part of a global team known for driving innovation and leading the telecommunications industry. It's an opportunity to grow your career at one of the most diverse and resource-rich companies in the world. Work You'll Do At AT&T, we're not just about phone lines and data plans. We're about connecting people and fostering relationships. As a member of our team, you'll help deliver cutting-edge solutions across various sectors, ensuring that our services are not only available but also transformative. Lead with Innovation Embrace a role at AT&T where technology meets creativity. Our professionals lead the market in developing and deploying technology solutions that transform how people communicate and do business. We are pioneers in creating new paths for technology, with a focus on sustainable and responsible innovation. Join a Diverse and Inclusive Team AT&T is committed to diversity and inclusion, ensuring that all employees can thrive. We are proud to offer diversity training and leadership programs that empower our team members to grow professionally and personally. Our culture is one of inclusivity, where every voice is heard and valued. Explore Job Opportunities Whether you're looking for an entry-level position or a more senior role, AT&T offers a range of job opportunities across various fields. From engineering to marketing, our team is composed of skilled professionals who are leaders in their respective areas. Internship Programs Kickstart your career with an AT&T internship. Gain hands-on experience, work on real projects, and learn from leaders in the industry. Our internships provide a robust platform for learning and growth, helping you build skills that are crucial for future success. Benefits and Growth AT&T is dedicated to the growth and development of its employees. We offer comprehensive benefits, including health care, retirement plans, and continuous professional development opportunities. With resources like career coaching and resume workshops, we support your journey every step of the way. Networking and Professional Development Expand your professional network within AT&T through various networking events, mentorship opportunities, and collaborative projects. Our focus on career development is designed to help you reach your professional goals, enhancing your skills and preparing you for leadership roles. Stay Connected Join Our Team Discover the career you've always wanted by exploring the open positions at AT&T. We are constantly on the lookout for passionate, innovative, and driven individuals to join our team. Check out our current job listings and find where your skills and interests align with our needs. Keep Up to Date Stay informed with the latest career tips, company news, and industry insights—all from the professionals who are part of our team. AT&T is a place where you can make an impact, leading the way in the telecommunications industry. Job Alert Emails Customize your experience by signing up for job alerts that match your career preferences. Stay ahead of the curve and be the first to know about exciting and rewarding opportunities at AT&T. At AT&T, your career is poised for success, equipped with the right tools, culture, and team to make it happen. Join us and be part of a company that values innovation, leadership, and a diverse workforce.
Learn more about AT&T
Size
203,000 employees
Market Cap
$131.2 billion
Industry
Net Income
-$5.1 billion
Founded
1983
5 Year Trend
+0.6%
Revenue
$171.7 billion
NASDAQ

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