Automotive Sales Manager

United Auto Group

• $80K — $95K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in automotive sales management
  • Demonstrated ability in recruiting and developing sales staff
  • Strong understanding of sales principles and customer service standards
  • Proven track record of meeting sales targets and managing budgets
  • Excellent organizational and communication skills

Responsibilities

  • Identify and source candidates for sales positions
  • Conduct interviews and pre-employment screenings
  • Orient and train new sales staff on procedures and product knowledge
  • Ensure sales staff meet budget targets on volume and customer satisfaction
  • Manage and motivate the sales team to improve performance
  • Evaluate staff performance and conduct regular training sessions
  • Maintain organized inventory and ensure property is presentable for customers

Benefits

  • Ongoing training and support for career growth
  • Opportunity to work within a team-oriented culture
  • Access to performance bonuses and incentives
  • Comprehensive merchandising and organizational responsibilities
  • Involvement in various aspects of dealership operations for a rounded experience
Full Job Description
Essential Duties & Responsibilities:

Recruiting / Selection of Candidates:
  • Identify sources for sales staff;
  • Interview, pre-employment screening, reference checks;
  • Select candidates who have the skills and abilities to meet the dealership's production and customer service standards. Maintain proper staff levels (14-16).

Orienting and Training the Selected Candidates:
  • Orient the staff to the department, set expectations, set up office, voice mail, etc.;
  • Conduct on-going training to ensure adherence to our established selling procedures, road to a sale, tour of dealership, etc.;
  • Conduct specific training to include product knowledge, prospecting, overcoming objections, etc.;
  • Schedule salesmen in a fair, equal manner.
  • Conduct sales meetings

Sales Production:
  • Must achieve or exceed budget on volume, gross and customer satisfaction as drawn up on budget forecast. Forecast is one that was drawn up with input from Sales Manager - see budget and Game Plan;
  • Great plans to achieve budget;
  • Enforce guest log to ensure all opportunities are accounted for and followed up;
  • Thank all guests for coming in and ensure proper procedures (road to a sale)
  • Inform guests of right from the start, brochure and give them first service appointment Free card;
  • Help the sales staff manage their time to maximize their efforts;
  • Go over salesmen's daily planner daily to ensure proper follow up - 2 a day, every day as outlined in "Game Plan";
  • Enforce road to a sale and tour of dealership
  • Follow up with sales staff regarding their achievements and deficiencies daily (monthly reviews);
  • Counsel with staff as necessary;
  • Develop positive and productive working relationship throughout the Auto Group, F&I, Accounting, Pre-Owned, Operators, etc.
  • Sales Manager is responsible for the collection of all rebates, dealer cash, MPA, and full knowledge of all programs available;
  • Sales Manager is responsible for keeping expenses in line as outlined by budget (floor plan, compensation, after sale, outside services, advertising, etc.);
  • Sales Manager is responsible for keeping inventory in line as set forth in 2002 Management Guideline and outlined in Game Plan - 45 day supply and no units over 180 days old, sell and dealer trade oldest units first;
  • Sales Manager is responsible for ordering vehicles that conform to quick sale! Stage 1, Stage 2, Stage 3, etc.;
  • Sales Manager is responsible for keeping Floor Plan Inventory clean and updated to ensure proper sales records;
  • Sales Manager must be on time and cooperate in all scheduled meetings - Save a Deal, Staff and Training, etc.

Supervising and Motivating the Sales Staff:
  • Develop future assistant managers through job growth and performance;
  • Evaluate sales staff;
  • Be a role model to sales staff;
  • Treat all salesmen equally, showing no favoritism, house deals, turns, scheduling, etc.

Administration:
  • Merchandising - keep inventory organized and looking good, weekly lot reorganization;
  • Make sure all holes are filled and vehicles parked straight at all times;
  • Make sure ad units up front, marked and ready for delivery;
  • Lot Control - ensure adequate coverage on the lot - Stage 1, Stage 2, Stage 3, etc. Keep all customer parking clear, trade Ins stored properly and shown units back in parking space.
  • Make sure all offices are kept clean, uncluttered and stocked with adequate supplies to do business, check the cleanliness of the facility, grounds throughout the day, look for and fix procedure breakdowns;
  • Demo's and old units clean and ready for sale;

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

THE ABOVE DECLARATIONS ARE NOT INTENDED TO BE AN "ALL-INCLUSIVE" LIST OF THE DUTIES AND RESPONSIBILITIES OF THE JOB DESCRIBED OR OF THE SKILLS AND ABILITIES REQUIRED TO PERFORM THE JOB. RATHER, THEY ARE INTENDED ONLY TO DESCRIBE THE GENERAL REQUIREMENTS OF THE JOB.

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