Automotive General Sales Manager

Burlington Kia

$80K — $95K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Minimum five years of General Sales Manager experience overseeing a successful dealership's variable operations.
  • Proven track record in building and training high-performing sales teams with strong Customer Satisfaction Index (CSI) scores.
  • Experience in increasing showroom and internet traffic using SEO, SEM, and traditional marketing strategies.
  • Extensive management experience in a Business Development Center (BDC).
  • Strong computer proficiency, with preferred knowledge of Dealertrack, vAuto, AutoMate, and Elead.
  • Some experience in the purchasing, merchandising, and marketing of Used Vehicles.
  • Background in financial management and budgeting in a dealership context.

Responsibilities

  • Coach and train the sales team on effective closing techniques to enhance profitability.
  • Oversee all showroom activities and ensure comprehensive product knowledge among staff.
  • Maintain high Customer Satisfaction scores and identify improvement areas through metric analysis.
  • Recruit, motivate, and evaluate the performance of Sales and Product Specialists, Finance Managers, and Service Drive Sales teams.
  • Facilitate daily and weekly sales training meetings for the sales team.
  • Mentor both new and experienced sales representatives on best practices to boost performance.
  • Develop and implement a CRM system to ensure thorough follow-up with prospective buyers, along with monitoring its effectiveness.
  • Set delivery protocols and ensure compliance, including an introduction to the service department.

Benefits

  • 401(K) plan
  • Paid Holidays and Vacation
  • Health, Dental, and Vision insurance at group rates
  • Basic Life Insurance
  • Accident and Critical Illness insurance
  • Opportunities for professional growth
  • Competitive pay plans
Full Job Description
We are currently seeking an Automotive General Sales Manager to join our growing team.

What We Offer
  • 401(K)
  • Paid Holidays
  • Paid Vacation
  • Health, Dental and Vision insurance at group rates
  • Basic Life Insurance
  • Accident and Critical Illness insurance
  • Growth opportunities
  • Competitive pay plans

Responsibilities
  • Coach sales team on proper closing techniques through training and active participation, and lead profitability of your teams.
  • Lead all showroom activities and maintain an experienced level of product knowledge.
  • Ensure high Customer Satisfaction scores and analyze these metrics to isolate areas for improvement.
  • Hire, motivate, and monitor the performance of New and Used team, Internet Sales, Finance Managers and Service Drive Sales.
  • Conduct daily and weekly sales training meetings for Sales and Product Specialists.
  • Mentor new and experienced sales reps on standard methodologies for improving performance.
  • Ensure proper follow up of all prospective buyers by developing, implementing, and monitoring a CRM system.
  • Establish delivery procedures and monitor performance and execution.
  • Guarantee delivery includes an introduction to the service department and scheduling of the first service appointment.
  • Achieve forecasted goals and objectives for dealership and OEM sales, gross, and key expenses on a monthly and annual basis.

Qualifications
  • Minimum five years of GSM experience with responsibility for the entire variable operation of a successful dealership
  • Possess successful history of building and training a sales team, strong CSI scores and above average gross and net departmental profits
  • Strong background in building showroom and internet traffic, SEO and SEM, direct mail and other traditional media
  • Extensive background in leading a BDC department
  • Solid working knowledge of computers and systems. Dealertrack, vAuto, AutoMate, Elead knowledge preferred.
  • Some experience in Used Vehicle purchasing, merchandising and marketing
  • Successful background in financial/budgeting role.
  • Expertise in supervising the everyday efforts of desk managers and improving F/I income through mentorship and training
  • Possess an acceptable driving record and a valid driver's license.


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