The Director of Athletics & Wellness is a senior executive and member of the Los Angeles Athletic Club Executive Committee, responsible for leading and evolving the Club's complete athletics, fitness, wellness, recovery, and

rejuvenation platform, including the LAAC Wellness Studio system. The Director oversees a diverse portfolio of specialized Studios and programs while creating one cohesive, personalized, and luxury-level member experience.

The role is accountable for member experience, programming strategy, participation, retention, membership growth, financial performance, operational standards, team development, and Studio leadership, ensuring LAAC remains a

compelling destination for fitness, wellness, and lifestyle. The Director continuously evaluates emerging practices and industry trends, incorporating credible and appropriate offerings that enhance the member experience.

As the senior leader of Athletics & Wellness, the Director establishes and models a culture of exceptional hospitality, personalization, recognition, responsiveness, discretion, and attention to detail, ensuring that every team member

understands how a member is cared for is as important as the technical service provided. Success is measured by the strength and relevance of programming, member engagement and retention, financial performance, leadership

effectiveness, and the community and culture created throughout the Club.

RESPONSIBILITIES

Member Experience & Luxury Service
• Establish and personally model a consistently elevated, personalized, and highly attentive member

experience throughout Athletics & Wellness.
• Create a culture in which members are known, recognized, engaged, and personally supported.
• Ensure Studio leaders and teams anticipate member needs rather than relying on transactional service.
• Maintain a highly visible leadership presence throughout Athletics areas, locker rooms, Studios, recovery

spaces, and the broader Club.
• Regularly engage members to understand their interests, experiences, concerns, and evolving expectations.
• Establish and enforce service standards for recognition, communication, responsiveness, personalization,

discretion, presentation, and follow-through.
• Ensure member concerns and service failures are addressed quickly, thoughtfully, and to appropriate

resolution.
• Develop thoughtful touches, introductions, recommendations, and follow-up practices that personalize the

Athletics & Wellness experience.
• Protect member privacy and ensure professional discretion throughout the department.

Effective: July 2026
• Ensure physical conditions-including cleanliness, equipment, furnishings, lighting, music, temperature,

scent, organization, and presentation-support an elevated private-club experience.

Wellness Philosophy & Programming Leadership
• Establish and continually evolve the Club's overall Athletics & Wellness philosophy and programming

strategy.
• Ensure the program reflects a contemporary understanding of whole-person well-being while remaining

professionally credible and appropriate for a private membership club.
• Maintain current knowledge of established and emerging practices in fitness, mind/body, recovery,

performance, longevity, nutrition, technology, and wellness.
• Continually evaluate member interests, utilization, industry developments, and competitive offerings to

identify opportunities for innovation.
• Determine which emerging concepts appropriately belong at LAAC rather than simply following wellness

trends.
• Lead the development of programming addressing appropriate dimensions of well-being, including:

o Physical fitness, strength, mobility, and performance

o Pilates, yoga, Tai Chi, breathwork, meditation, and mind/body practices

o Recovery, rejuvenation, sleep, mobility, heat, cold, infrared, and related modalities

o Nutrition, hydration, and healthy lifestyle practices

o Stress management, resilience, mindfulness, and emotional well-being

o Social connection, belonging, and community

o Reflection, restoration, and opportunities to disconnect and recharge

o Educational programs utilizing appropriately qualified practitioners and experts
• Ensure specialized medical, nutritional, psychological, or therapeutic subjects are delivered only within

appropriate professional boundaries and through qualified professionals.
• Evaluate participation and program performance and make timely decisions to expand, modify, consolidate,

or discontinue offerings.
• Maintain consistent standards of technical quality, hospitality, safety, professionalism, and presentation

throughout all programming.

Studio Leadership & Organizational Development
• Provide direct leadership and accountability to Studio Managers, Studio Coordinators, and other Athletics &

Wellness leaders.
• Establish each Studio as a clearly defined business and member-experience platform with measurable

operating objectives.
• Set expectations for member satisfaction, participation, revenue, expense management, labor productivity,

retention, membership contribution, programming, and service quality.
• Recruit, select, coach, evaluate, develop, and retain highly capable leaders and technical professionals.
• Develop succession plans and strengthen internal leadership capability.
• Create a culture of collaboration rather than independent Studio silos.
• Encourage Studio leaders to develop programs and teams that become progressively less dependent upon

the leader as the primary service provider.
• Establish consistent operating disciplines while preserving the expertise and individual character of each

Studio.
• Hold leaders accountable for both business results and the quality of the human experience they create.

Effective: July 2026

Business & Financial Leadership
• Lead Athletics & Wellness as a collection of interrelated business units accountable for financial

contribution as well as member value.
• Develop annual budgets, forecasts, operating plans, labor models, revenue objectives, and departmental

priorities.
• Hold Studio leaders accountable for revenue, expenses, labor productivity, utilization, participation, and

operating performance.
• Analyze departmental and Studio performance and translate results into actionable strategies.
• Develop appropriate revenue opportunities through personal training, private instruction, specialized

programming, wellness services, events, clinics, workshops, and other experiences.
• Evaluate pricing, capacity, utilization, scheduling, and productivity to maximize both member access and

business performance.
• Identify underperforming programs and resources and implement corrective action.
• Coordinate capital, equipment, technology, vendor, and resource priorities with Finance and Club

leadership.
• Maintain the appropriate balance between profitability, access, member value, and luxury-level service.

Membership Growth & Retention
• Partner closely with Membership to establish Athletics & Wellness as a major driver of acquisition,

onboarding, engagement, retention, referral, and reactivation.
• Ensure Studio leaders understand their responsibility for membership growth and retention.
• Develop prospect experiences that demonstrate the breadth, sophistication, community, and personal

attention represented by LAAC Athletics & Wellness.
• Participate in prospect tours, presentations, demonstrations, orientations, and membership events where

executive involvement strengthens conversion.
• Develop onboarding strategies that connect new members quickly with appropriate Studios, programs,

instructors, trainers, communities, and Club experiences.
• Identify members with declining participation and develop appropriate outreach and re-engagement

strategies.
• Encourage cross-Studio participation and expose members to the complete breadth of the Club.
• Reinforce the principle that every member interaction can influence retention, referral, reputation, and new member acquisition.

Nutrition, Lifestyle & Club Integration
• Work across Club departments to make wellness a broader component of the LAAC lifestyle rather than

something confined to fitness spaces.
• Partner with Culinary and qualified professionals on nutrition, hydration, healthy menu development,

performance foods, educational programming, and appropriate wellness products.
• Partner with Club Programming on speakers, workshops, wellness series, clinics, competitions,

demonstrations, community experiences, and educational programming.
• Partner with Marketing to communicate the Club's Athletics & Wellness evolution, programming, member

stories, expertise, and new experiences.
• Partner with Membership on acquisition, onboarding, retention, referrals, and member engagement.
• Collaborate with Hotel Operations, Housekeeping, Engineering, Security, Food & Beverage, and other

departments to ensure a seamless experience encompassing arrival, activity, locker rooms, recovery, social

interaction, and departure.

Effective: July 2026
• Identify credible practitioners, organizations, brands, technologies, and outside experts capable of

enhancing LAAC programming.
• Ensure partnerships provide genuine member or Club value and do not simply provide outside businesses

access to the membership.

Social Connection, Community & Culture
• Recognize social connection and belonging as meaningful components of member well-being and actively

incorporate them into Athletics & Wellness programming.
• Use classes, Studios, competitions, clinics, clubs, workshops, and shared experiences to create

relationships between members.
• Develop environments where members feel comfortable participating regardless of experience level while

maintaining appropriately high standards.
• Encourage programming that supports personal accomplishment, curiosity, connection, restoration, and

enjoyment.
• Respect the diversity of members' personal beliefs and approaches to well-being while creating appropriate

opportunities for mindfulness, reflection, and personal restoration.
• Ensure Athletics & Wellness contributes meaningfully to the broader energy, community, identity, and

culture of LAAC.

Club & Executive Leadership
• The Director of Athletics & Wellness is an LAAC executive first and is expected to support broader Club

management, events, member initiatives, and organizational priorities as required.
• Serve as an active member of the Los Angeles Athletic Club Executive Committee.
• Participate in Club strategy, budgeting, operating reviews, membership initiatives, capital planning,

programming, and organizational development.
• Think beyond departmental boundaries and take ownership of conditions that influence the member

experience regardless of where they occur.
• Maintain awareness of service, cleanliness, maintenance, safety, presentation, and operational standards

throughout the Club.
• Reinforce leadership behaviors of accountability, urgency, curiosity, collaboration, hospitality, innovation,

and continuous improvement.
• Serve as a visible ambassador for LAAC with members, prospects, employees, partners, and the broader

community.

QUALIFICATIONS
• Significant leadership experience in fitness, wellness, athletics, luxury hospitality, private clubs, resorts, or

a sophisticated membership environment.
• Strong preference for experience within an elevated luxury private club, resort, wellness destination, or

premium lifestyle organization.
• Professional certification in at least one recognized discipline such as personal training, Pilates, yoga,

strength and conditioning, or another relevant fitness or wellness modality.
• Broad working understanding of fitness, mind/body, recovery, nutrition, performance, wellness, and

emerging industry practices.
• Demonstrated intellectual curiosity and commitment to remaining informed about the continuing evolution

of health, fitness, and wellness.
• Strong appreciation for the physical, emotional, social, nutritional, restorative, and reflective dimensions of

contemporary well-being.
• Demonstrated judgment regarding appropriate professional boundaries and the use of qualified experts in

specialized areas.
• Experience leading multiple operating areas, managers, technical professionals, instructors, coaches, and

practitioners.
• Strong financial acumen, including budgeting, forecasting, revenue development, labor productivity,

expense management, and P&L accountability.
• Demonstrated understanding of luxury hospitality, personalized service, relationship-based member

engagement, and private-club culture.
• Proven ability to develop programs that increase participation, satisfaction, retention, and revenue.
• Strong membership-development and business instincts.
• Ability to critically evaluate new trends, technologies, practitioners, and partnerships.
• High emotional intelligence, cultural awareness, curiosity, discretion, and interpersonal sensitivity.
• Strong organizational, analytical, communication, leadership, and problem-solving skills.
• Ability to establish priorities, delegate effectively, coach leaders, manage multiple initiatives, and maintain

exceptional follow-through.
• Professional, confident, approachable executive presence.
• High attention to detail and an instinct for identifying service, programming, facility, or presentation

deficiencies before they affect the member experience.
• Comfortable moving between strategic executive leadership and direct engagement with members and

operations.
&bull