Associate Vice President for Enrollment Management (AVPEM)

SUNY Oswego

• $110K — $130K *
Education, Government & Non-Profit
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Minimum of ten years of progressive experience in enrollment management
  • Bachelor's degree required
  • Proven expertise in strategic enrollment management practices
  • Experience with strategic planning and measurable goal-setting for enrollment
  • Familiarity with CRM software implementation, preferably Slate
  • Knowledge of enrollment systems, databases, and advanced data analytics applications
  • Commitment to access, focusing on diverse and underserved populations

Responsibilities

  • Lead the institution-wide enrollment strategy aligned with Vision 4040
  • Oversee recruitment and admissions operations across various markets
  • Develop innovative financial aid strategies to enhance access and sustainability
  • Provide leadership for the Office of the Registrar in student record management
  • Utilize analytics and forecasting to drive continuous improvement in enrollment
  • Optimize CRM capabilities to enhance the enrollment funnel
  • Collaborate with various campus leaders to support student success initiatives

Benefits

  • Excellent benefits package for full-time Management/Confidential staff
  • Support for professional growth and development
  • Diversity and inclusivity initiatives within the office
  • Opportunity to influence strategic enrollment practices
  • Engaging work environment with collaborative cross-departmental efforts
Full Job Description
Job Description:

About the Office of Enrollment Management at SUNY Oswego:

The Office of Enrollment Management at SUNY Oswego provides strategic leadership for recruitment, admissions, financial aid, the Office of the Registrar, and enrollment analytics to advance access, student success, and institutional sustainability. The office partners closely with Student Affairs, Marketing and Communications, Institutional Research, and other campus stakeholders to align enrollment growth with Vision 4040 and the university's [redacted] Strategic Plan and to contribute enrollment expertise to broader student-success and retention efforts.

The Office of Enrollment Management leads SUNY Oswego's integrated approach to attracting, enrolling, and supporting students, from initial inquiry through successful progression and timely completion. The division is central to advancing Vision 4040's growth agenda, which calls for sustainable enrollment growth across residential, commuter, and online populations, and explicitly includes students studying at both the main campus and the Syracuse Campus.

Rooted in this direction, the university's [redacted] Strategic Plan, Transforming Lives, Igniting Possibilities, positions enrollment work as a core driver of institutional success through the GROW driver commitments: developing a five-year strategic enrollment management plan, setting recruitment and retention targets, advancing equity-informed retention strategies, and building a multi-year scholarship model and associated financial plan to increase access and support enrollment goals.

The Associate Vice President for Enrollment Management serves as the university's chief enrollment officer and provides leadership for SUNY Oswego's comprehensive enrollment efforts, including the Office of Admissions, the Office of Financial Aid, and the Office of the Registrar.

The Office of Financial Aid, housed within Enrollment Management, helps students and families navigate federal, state, and institutional resources, beginning with timely completion of FAFSA, a critical first step in access and affordability. It guides students through the full aid lifecycle, applying for aid, understanding award packages, accepting aid, and maintaining eligibility, while providing advising on how enrollment decisions can affect aid.

The Office of Admissions serves as the university's front door for prospective students and families, guiding them from inquiry through application, admission, and enrollment across first-year, transfer, international, and adult learner pathways. The office supports prospective students through one-on-one outreach and counseling (including virtual/phone engagement) and coordinates recruitment and visit experiences that help students connect with SUNY Oswego and make informed choices.

The Office of the Registrar supports students' academic progress from enrollment through graduation by overseeing student records, registration, academic calendars, course scheduling, degree audit, transfer credit, catalog processes, graduation clearance, and the implementation of academic policies. Working closely with academic leaders, advisors, and student-success partners, the Registrar helps remove registration barriers, strengthen course access and transfer pathways, support credit momentum, and improve degree-progress monitoring and timely completion.

Working across undergraduate, graduate, online, international, transfer, and adult-learner markets, the Office of Enrollment Management coordinates recruitment strategy, admissions operations, financial aid optimization, registration infrastructure, and enrollment analytics. The office partners closely with Academic Affairs, Student Success and Retention, Student Affairs, Marketing and Communications, Institutional Research, and other campus units to align strategy, goals, and execution. Its work is strengthened through data-informed planning and continuous improvement, including the effective use of enrollment systems, student information systems, degree-audit tools, and CRM capabilities, including Slate, to improve outreach, yield, registration, equitable access, and the overall student experience, supporting both the main campus and the growing Syracuse campus presence.

Enrollment Management also plays an increasingly strategic role in supporting Central New York's economic growth. As Micron advances a $100 billion regional investment and the semiconductor ecosystem accelerates, SUNY Oswego is helping convene countywide planning and partnership through its leadership as lead convener of the Oswego County Micron Strategy Steering Committee. Enrollment strategy, brand positioning, program demand planning, and student success pathways will be essential to ensuring that SUNY Oswego is a primary engine for access to and preparation for new and emerging career opportunities in the region.

Posting Date: August 12, 2026

Review Date: Review of candidates will begin on August 31, 2026, and the search will continue until the position is filled.

Salary: Commensurate with experience, plus a full New York State benefits package.

Benefit Information: The State University of New York provides an excellent benefits package. This is a Management/Confidential unclassified professional position. Click here for more information on benefits for full-time Management/Confidential unclassified professional staff.

AVPEM Role and Responsibilities:

The Associate Vice President for Enrollment Management is SUNY Oswego's chief enrollment officer, providing strategic leadership for enrollment growth, access, and institutional sustainability. Reporting to the Provost and Vice President for Academic Affairs, the AVPEM leads a comprehensive enrollment strategy that integrates recruitment, admissions, financial aid, registration, student-records administration, and enrollment analytics across undergraduate, graduate, online, international, transfer, and adult-learner populations.

Working in close partnership with the Vice President for Student Affairs, Vice President for Administration and Finance, Vice President for Marketing and Communications, Institutional Research, and other campus leaders, the AVPEM aligns enrollment goals with academic strategy, the student experience, and resource stewardship, advancing both access and student success.

The ideal candidate will be a visionary and forward-thinking leader with a distinguished record in enrollment management. This individual will be adept at leading complex organizational change and fostering a culture of continuous improvement, innovation, and collaboration. The ability to lead with integrity, make decisions in the university's best interest, and cultivate a collegial, transparent work environment across campus will be essential.

Key responsibilities include:
  • Strategic enrollment leadership and planning: Lead and execute an institution-wide enrollment strategy aligned with Vision 4040, the [redacted] Strategic Plan, and the Strategic Enrollment Management Plan.
  • Recruitment and admissions operations: Provide leadership across undergraduate, graduate, online, and international admissions; strengthen funnel strategy, yield, and conversion across markets.
  • Financial aid strategy and affordability: Advance innovative, data-informed financial aid strategies that support recruitment, yield, affordability, persistence, equitable outcomes, and institutional sustainability.
  • Registrar and student-progress infrastructure: Provide strategic leadership for the Office of the Registrar and ensure the effective administration of student records, registration, academic calendars, course scheduling, degree audit, transfer credit, catalog processes, graduation clearance, and academic policy implementation.
  • Data, analytics, and forecasting: Strengthen the use of enrollment systems, dashboards, and advanced analytics to support planning, scenario modeling, and continuous improvement.
  • CRM and technology enablement: Optimize CRM capabilities across the enrollment funnel (including Slate) and ensure effective adoption across teams and partners.
  • Student success and retention partnerships: Collaborate with other campus leaders by contributing enrollment, financial aid, registration, and student-progress data and expertise to coordinated efforts that support persistence, progression, reenrollment, and completion.
  • Marketing alignment: Partner with Marketing and Communications to integrate brand, communications, and advertising with recruitment, yield, and enrollment strategy.
  • Operational effectiveness and team leadership: Build a high-performing, service-oriented enrollment organization grounded in integrity, transparency, and inclusive excellence.
  • SUNY Oswego at Syracuse and regional reach: Support strategies that strengthen recruitment and enrollment programming for SUNY Oswego at Syracuse as a distinct, self-supporting professional and continuing education enterprise, expanding access through flexible, blended programs (including undergraduate completion, graduate offerings, and microcredentials) and strengthening regional partnerships that advance workforce development.
  • Workforce-aligned enrollment strategy and pipeline development: Lead recruitment, outreach, and pathway partnerships that support enrollment growth in high-demand and emerging fields aligned with the region's high-tech expansion, including strengthened pipelines with high school districts, community colleges, and employer partners to meet evolving workforce needs.

Opportunities for Strategic Growth:

SUNY Oswego is positioned for an ambitious next phase of growth and student success. Key opportunities for the next AVPEM include:
  • Enrollment growth and market strategy: Refine recruitment strategy across traditional, transfer, adult, online, graduate, and international markets, strengthening the university's value proposition and market position.
  • Student success collaboration: Partner with campus leaders and stakeholders to connect recruitment, financial aid, registration, and enrollment data with institutional efforts supporting persistence, progression, and timely completion.
  • Financial aid optimization and access: Advance data-informed financial aid and affordability strategies that support yield, persistence, and equitable outcomes.
  • CRM-enabled continuous improvement: Leverage Slate and related systems to enhance engagement, improve the applicant and student experience, and strengthen cycle-to-cycle learning and performance.
  • Regional reach and SUNY Oswego at Syracuse: Strengthen strategies that expand access and visibility in Central New York, including the role of the Syracuse campus in recruitment and regional engagement.
  • Position SUNY Oswego as the access gateway for Central New York's high-tech boom: With Micron's investment in mind, develop strategies that can help the university capture new demand by sharpening value messaging, expanding targeted recruitment, and strengthening transfer/adult learner pathways into high-demand programs.


Requirements:

Required Qualifications:
  • Minimum of ten years of progressively responsible experience in enrollment management.
  • Bachelor's degree required
  • Demonstrated expertise in strategic enrollment management, including recruitment, admissions, financial aid, enrollment planning, and knowledge of national trends and best practices.
  • Experience with strategic planning and goal-setting for enrollment management and an ability to translate strategy into measurable outcomes.
  • Experience implementing or optimizing CRM software across the enrollment funnel (ideally Slate).
  • Experience with enrollment systems, student information systems, databases, and advanced use of data analytics.
  • Experience in leading financial aid strategies, including FAFSA completion.
  • Experience managing budgets and allocating resources to meet enrollment goals.
  • Demonstrated commitment to access and opportunity, including recruitment strategies that support underrepresented and/or underserved populations.
  • Strong communication, organizational, and delegation skills; ability to lead with integrity and cultivate a collegial, transparent work environment.

Preferred Qualifications:
  • Master's degree in a related field at time of appointment.
  • Doctorate or terminal degree valued.
  • Demonstrated success contributing enrollment, financial aid, registration, or analytics expertise to cross-divisional initiatives supporting persistence, progression, and completion.
  • Demonstrated success leading institution-wide enrollment growth, recruitment, yield, or registration initiatives in a public comprehensive university environment.
  • Experience advancing data-based financial aid strategy, including leveraging analytics to improve yield, persistence, and equitable outcomes.
  • Experience partnering with marketing/communications to align brand, messaging, and advertising with recruitment strategy.
  • Experience providing leadership for registrar functions, registration operations, student records, degree audit, transfer credit, academic policy implementation, or related student-progress infrastructure.
  • Evidence of effective cross-divisional collaboration to align enrollment strategies and operations with institutional student-success efforts.
  • Experience supporting multi-site or regional enrollment strategy (including a branch campus context).

At SUNY Oswego we value the diversity found in each member of our campus community and strive to create a community where that diversity is embraced and enhanced. Recognizing the strength of diversity, our mission is to foster an environment which respects, embraces and promotes cultural competence, civil discourse and active engagement in developing an inclusive and vibrant community of scholars who act as transformational agents of change and responsible

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