The Global Social Media Center of Excellence (COE) sits within the Digital Engagement organization, which is delivering breakthrough digital and creative solutions that accelerate launches, improve patient outcomes, and drive business growth. The Global Social Media team plays a pivotal role in shaping how we connect with patients, caregivers, and healthcare professionals across the digital landscape.
Our mission is to be a best-in-any-class global capability that authentically connects with customers, both HCP (Healthcare Professionals) and Consumers, and uses data backed insights to inform platform and content strategy and develops a culture of continuous innovation and knowledge-sharing across the digital ecosystem.
We are seeking an innovative social media expert to accelerate the expansion of our award-winning Global Social Media Center of Excellence. This role will cover HCP and Consumer audiences and work across the CMH business unit- spanning a mix of established brands with new indications- medical affairs, and paid media teams to craft and enable tailored social media strategies supporting customers' needs for key business priorities across Lilly USA.
Lilly's Global Social Media COE builds deep, channel-specific expertise, scalable processes, and a culture rooted in continuous learning and experimentation. Through this work, we develop substantial connections with patients, their loved ones, and healthcare providers-ultimately helping to fulfill Lilly's purpose: to make life better for people around the world.
Key Responsibilities:- Self-Starter: While the social media platforms are always changing, this individual will need to be up to date with social media trends, new platforms, and ways of working with the social networks.
- Able to understand market trends associated with current prioritized platforms (Facebook, Instagram, YouTube, TikTok, X, Snapchat, Reddit, Pinterest).
- Ability to navigate a highly matrixed organization: Help develop organic and paid social media strategies collaborating with internal social, website, search, creative and media partners to drive business results. Able to understand the different audiences and opportunities that an organic community presents compared to paid social.
- Integrate into the Brand team(s) to understand their strategy, goals and objectives to assist in making recommendations based on social experience. Serve as a trusted partner as they move content through Lilly's internal content review processes.
- Collaboration: The Strategist will engage in close collaboration with community managers, social listeners, and fellow strategists within the team. The social listeners can assist with integrating the overarching brand strategy, consumer insights and data-driven needs of target patient. Community managers can share real time information on consumer's behavior on social media. Able to partner with internal IT teams and agencies to implement processes for launching already-approved capabilities.
- Assist the Social Strategy and Capabilities team with the creation of a comprehensive social media strategy playbook, bringing to bear social expertise to enhance our brand's presence across all platforms. Stay ahead of emerging trends and provide teams with regular updates on the latest platform offerings and functionalities to ensure alignment with current and future opportunities.
Measurement and Applying Findings:- Assist in delivering insights to brands on a monthly or quarterly basis on data from social listening, community managers and other data sources.
- Leverage data to make recommendations for social media execution, foster integration with other channels, and uncover opportunities to start or stop activities to improve business results.
- Partner with brands, data/analytics, media services, web and search to develop critical metrics that can be quickly delivered to leadership via scorecards.
Risk Management:- Ensure strict compliance with all Lilly guidelines, good promotional practices, privacy policies, and all other relevant FDA, quality, or process-related policies and procedures. Partner with Brand Teams, Legal, Enablement, Compliance and Privacy to ensure appropriate execution of marketing strategy.
- Understand and practice appropriate Marketing and Medical interactions.
- Ensure content meets Lilly Brand and Brand standards and that consumer experience aligns with brand promise.
- Demonstrate knowledge and commitment to all applicable laws, regulations and policies that govern the conduct of social media-related activities.
Basic Qualifications:- Bachelor's Degree or work experience equivalent
- 2 or more years of Digital or Social Media Marketing experience and leading the development and execution of Social Media Strategy for brands and/or functional areas
- Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1
Additional Preferences:- Collaborative and inclusive in nature connecting across a highly matrixed organization with agility and respect for people
- Experience developing and executing pharmaceutical industry content, particularly in terms of leading Medical, Legal & Regulatory review processes
- Comfortable navigating ambiguity to effectively resolve problems and identify solutions
- Proven track record of successfully working with cross-functional teams to deliver results
- Demonstrated ability to work in a dynamic, rapidly changing environment
- Strong verbal and written communications skills with high attention to detail
- Strong problem-solving skills
- Proven ability to translate consumer insights and brand strategies into effective marketing campaigns
Additional Information:- Position Location: Indianapolis
Actual compensation will depend on a candidate's education, experience, skills, and geographic location. The anticipated wage for this position is
$58,500 - $137,500
Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
#WeAreLilly
