Google

Associate Product Marketing Manager

Google$95K — $136K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • Experience in marketing, brand management, strategy consulting, or related fields through work, internships, or projects.
  • 3 years of full-time work experience preferred.
  • Understanding of Google’s product ecosystem and AI innovations.
  • Excellent problem solving and communication skills.

Responsibilities

  • Define and execute go-to-market strategies for new product launches.
  • Develop programs to acquire customers and measure their efficacy.
  • Evaluate product improvements to meet user needs and readiness for launch.
  • Create client narratives and presentations to engage customers and partners.
  • Execute marketing tasks for larger projects under manager guidance.

Benefits

  • Health, dental, vision, life, and disability insurance.
  • 401(k) retirement plan with company match.
  • 20 days of vacation per year, accruing over time.
  • 40 hours of sick time/year, increasing for Seattle.
  • Maternity leave up to 30 weeks, plus 18 weeks of baby bonding leave.
  • 13 paid holidays per year.
Full Job Description
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We are currently accepting applications for our Fall, 2026 cohort.
This role is not eligible for immigration sponsorship.

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

In accordance with Washington state law, we are highlighting our comprehensive benefits package, which is available to all eligible US based employees. Benefits for this role include:

  • Health, dental, vision, life, disability insurance
  • Retirement Benefits: 401(k) with company match
  • Paid Time Off: 20 days of vacation per year, accruing at a rate of 6.15 hours per pay period for the first five years of employment
  • Sick Time: 40 hours/year (increased to 69 hours/year for Seattle) including 5 discretionary sick days per instance
  • Maternity Leave (Short-Term Disability Baby Bonding): 28-30 weeks
  • Baby Bonding Leave: 18 weeks
  • Holidays: 13 paid days per year


Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; Kirkland, WA, USA; Mountain View, CA, USA; New York, NY, USA; Los Angeles, CA, USA; San Bruno, CA, USA; Seattle, WA, USA; Sunnyvale, CA, USA.

Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • Experience in marketing, brand management, strategy consulting, agency, technology, or related fields through full time roles, internships, projects, or academic classes.

Preferred qualifications:
  • 3 years of full-time work experience.
  • Understanding of and enthusiasm for Google's product ecosystem, technological innovations, and leadership in the Artificial Intelligence (AI) space.
  • Demonstrated global mindset and ability to think across disciplines, industries, cultures and scenarios, with comfort with ambiguity and being agile.
  • Excellent problem solving and investigative skills, with the capacity for understanding and developing strategy.
  • Developed program/project management and communication skills.


About the job

As an Associate Product Marketing Manager (APMM), you will be part of the APMM program, Google's global program for early career Marketers. During your time in the program, you will work on priority marketing projects in your organization, develop a breadth of marketing skills, join a community of peers and alumni, and be supported by dedicated mentors and executive leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.

You will be assigned projects within the marketing organization, supporting business goals and you'll make direct contributions under the scope of a larger project, with general guidance. For example, you may help represent the user into the product development process or develop the go-to-market plans for driving awareness and adoption for new products and features among selected segments. You may drive growth marketing and optimization, contribute to Google's brand strategy, generate user insights, or manage campaigns and programming.

Benefits of the program include: dedicated learning and development opportunities, at least 2 distinct project assignments and extensive opportunities for networking across marketing and within Google. Specific responsibilities depend on your project assignment. Some examples are below.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $95000 - $136000 (USD) 15% bonus target equity benefits

Learn more about benefits at Google .

Responsibilities
  • Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against key performance indicators Key Performance Indicators (KPIs).
  • Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them and measuring the efficacy of such programs.
  • Support the team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
  • Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
  • Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.

About Google

Google is a multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search engine, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. The company has grown tremendously since then and has become one of the most valuable companies in the world. Google's mission is to organize the world's information and make it universally accessible and useful.
Learn more about Google
Size
156,500 employees
Market Cap
$1,115.4 billion
Industry
Net Income
$40.2 billion
Founded
1998
5 Year Trend
+23.3%
Revenue
$182.5 billion
NASDAQ

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