Responsibilities- Understand user and buyer needs to create personas, positioning, and messaging
- Coordinate and execute product releases, internal communications, and multi-channel enablement
- Partner with cross-functional teams to drive awareness and adoption of Esri technology, especially to GIS and data analytics audiences globally
- Create engaging content, including web pages, videos, case studies, press releases, and product resources
- Provide insight into competitive capabilities
- Develop and monitor key performance indicators to measure product performance in market
- Work with product management, product engineering, and global business development throughout the product life cycle
Requirements- 1+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
- Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
- Strong interpersonal skills; ability to thrive in a cross-functional team environment
- Experience with marketing technology and common marketing concepts
- Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
- Ability to exercise good judgment within defined procedures and practices to determine appropriate action
- Self-starter, detail-oriented and task-oriented
- Able to successfully manage multiple priorities with guidance from leadership
- Ability to travel 10-20% of the time for strategic meetings, events and/or tradeshows
- Bachelor's degree in business, marketing, or related field
- Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S
Recommended Qualifications- Master's degree in business, marketing, or related field
- Experience or strong interest in learning about spatial analysis, data science, data analytics, Jupyter Notebooks, Python, and GIS
- Prior experience marketing software
#LI-DV2
#LI-Onsite
Total RewardsEsri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A reasonable estimate of the base salary range is
$70,304-$97,344 USD
