AAA

Associate Product Marketer

AAA$110K — $137K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • College degree required
  • 3-5 years of relevant work experience
  • Proficient in financial and analytical thinking
  • Strong strategic leadership skills
  • Excellent problem-solving abilities
  • Clear and concise communication skills

Responsibilities

  • Manage key business KPIs to achieve strategic goals
  • Develop and execute annual marketing plans
  • Monitor competitor activities and analyze market trends
  • Oversee marketing budget, tracking, and invoicing
  • Perform ad-hoc projects supporting the Product Marketing Manager
  • Guide and negotiate with advertising agencies to execute communication plans

Benefits

  • Hybrid work model with 3 days in-office
  • Opportunity to work with cross-functional teams
  • Engagement with external creative agencies
  • Focus on strategic growth and product development
  • Access to professional development and networking opportunities
Full Job Description

NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.


Reporting to the Manager of Product Sales Growth, this role will be assigned full responsibility for a product and its business results. They will be accountable for managing product development and executing strategies and plans in partnership with cross-functional teams and external creative agencies.


Essential Functions

  • Strategy and Execution - Manage key business KPIs to accomplish strategic goals
  • Marketing Strategic Plan Development & Execution 6 Responsible for development and execution of annual plans including business analytics, communication, digital and social media plans. Partner internally and externally to develop and execute marketing activities that drive growth and achieve targets
  • Competitive Intelligence 6 Monitor competitor activities, including pricing, promotion, new product launches, advertising
  • Marketing Budget 6 Manage marketing budget, including budget tracker, PO's and invoicing
  • Project Management 6 Perform ad-hoc projects as needed to support Product Marketing Manager
  • Communication/ Networking 6 Guide advertising agencies and production vendors to execute communication plan; Assist in vendor negotiations and selection to control expense; prepare materials with creative agencies


Knowledge/Skills/Abilities

  • Strategic leadership skills
  • Strong problem solving skills
  • Proficient in financial and analytical thinking and analyses
  • Clear and concise communication skills and team influencer


Education & Experience/Licenses & Certification

  • College degree
  • 3-5 years related work experience

#LI-OH1

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $110,387.00 - Mid: $137,983.00

-

About AAA

AAA is a federation of motor clubs throughout North America. AAA is a privately held not-for-profit national member association and service organization with over 60 million members in the United States and Canada. AAA provides services to its members, including roadside assistance and others. The organization was founded in 1902 in Chicago, Illinois.
Learn more about AAA
Size
6,000 employees
Industry

Similar Jobs

More Jobs at AAA

More Consumer Technology Jobs

Find similar Associate Product Marketer jobs: