This is whereyour work makes a difference.
Your Role:
The Associate Marketing Specialist supports the strategic and tactical execution of marketing initiatives across Baxter27s therapeutic support systems portfolio. Reporting to the Sr. Manager, US Commercial Marketing, Critical Care, this role supports product management initiatives by contributing to campaign execution, market analysis, and content development that enhances product positioning, customer engagement, and portfolio growth across the Furniture, Lift, and Birthing Bed categories.
What you27ll be doing:
- Assist in the development and execution of marketing campaigns aligned with therapeutic support system strategies and contribute to internal communications and knowledge-sharing initiatives across the marketing team.
- Conduct market research to identify customer needs, competitive landscape, and emerging trends in hospital furniture and patient mobility solutions.
- Support the creation of marketing materials including product brochures, educational content, digital assets, and sales enablement tools.
- Support product life cycle management activities by assisting in launch planning, portfolio optimization, and end-of-life strategies for therapeutic support systems.
- Monitor digital channels and social media platforms to ensure consistent messaging and engagement.
- Collaborate with cross-functional teams including sales, clinical, and product management to align marketing efforts with commercial goals.
- Help track and analyze campaign performance using KPIs and marketing analytics tools as well as coordinate logistics and support for marketing events, webinars, and trade shows.
- Maintain marketing databases and assist in CRM-related activities.
What you27ll bring:
- Bachelor27s degree in Marketing, Business, Communications, or related field.
- Internship or project experience in campaign development, market research, or digital marketing is a plus.
- Any work experience in marketing is a plus, preferably in healthcare, medical devices, or capital equipment sectors.
- Strong written and verbal communication skills.
- Basic understanding of marketing principles and digital platforms.
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
- Collaborative mindset with a willingness to learn and contribute.
- Proficiency in Microsoft Office and familiarity with marketing tools (e.g., CMS, CRM, analytics platforms).
Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a required minimum number of days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. The flexible workplace policy is subject to local laws and legal requirements. At its discretion, Baxter may decide to adjust, suspend, or discontinue as business needs change.
We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $68,00.00 to $93,500.00 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time
US Benefits at Baxter (except for Puerto Rico)
This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees.For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site:
