Position OverviewAs an Associate Marketing Lead, you will support the execution of marketing strategies and campaigns, gaining hands-on experience while contributing to impactful, customer-focused work.
What You’ll Do
· Support the planning and execution of marketing campaigns and initiatives across channels
· Partner with cross-functional teams (Product, Creative, Analytics) to bring campaigns to life
· Assist with audience targeting, campaign setup, and performance tracking
· Analyze campaign results and provide insights to help optimize marketing performance
· Contribute to development of messaging, content, and marketing materials aligned to brand and business goals
What Sets This Role Apart
· Opportunity to build foundational marketing expertise in a dynamic, enterprise environment
· Exposure to end-to-end marketing processes, from strategy through execution
· Ability to contribute to high-visibility initiatives that impact customer experience and growth
Qualifications
· Strong curiosity and willingness to learn and grow within marketing
· Ability to think critically, analyze data, and translate insights into action
· Effective communicator who thrives in a collaborative, team-oriented environment
· Demonstrates ownership and accountability for deliverables, with attention to detail
PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.
PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.
Job Description- Independently implements and manages a broader set of defined market programs/initiatives.
- Leverages a strong comprehension of marketing strategies. Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution.
- Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data in order to identify trends. Readily identifies the strategic and tactical implications.
- Ensures all operating activities are delivered within the established budget framework.
- Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
- Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
- Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
QualificationsSuccessful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
Preferred SkillsAdvertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented
CompetenciesBusiness Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management
Work ExperienceRoles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
EducationBachelors
CertificationsNo Required Certification(s)
LicensesNo Required License(s)
Pay TransparencyBase Salary: $75,000.00 – $150,000.00
Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.
Application WindowGenerally, this opening is expected to be posted for two business days from 07/10/2026, although it may be longer with business discretion.
BenefitsPNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
To learn more about these and other programs, including benefits for full time and part-time employees, visitpncthrive.com.
