Job Function: Marketing
Job Sub Function: Strategic Marketing
Job Category:Professional
All Job Posting Locations:Irvine, California, United States of America
Job Description:Johnson and Johnson MedTech Electrophysiology (JJMT EP) US Commercial team is recruiting for an
Associate Manager, US Commercial Marketing to join our team in Irvine, CA.
Position SummaryAs an
Associate Manager, US Commercial Marketing, you will play a key role in the development, commercialization, and launch of Johnson & Johnson MedTech's next-generation electrophysiology software platform. This position will support the commercialization strategy for innovative software solutions that enhance procedural workflows, clinical decision-making, and integration across the electrophysiology ecosystem.
Working closely with R&D, Professional Education, Sales, and Global Marketing teams, you will help translate customer needs and platform capabilities into compelling value propositions, launch strategies, and customer adoption programs. This role requires a blend of commercial marketing, product launch excellence, customer insight generation, technical and clinical knowledge and cross-functional leadership capabilities to drive successful software launch adoption and business growth across the US market.
This role will shape the future of the next generation software strategy.
Key Responsibilities Commercial Strategy & Platform Growth - Support the development and execution of US commercial marketing strategies for the next-generation electrophysiology software platform.
- Partner with global marketing teams to define commercialization strategies that align customer needs with business objectives.
- Analyze market opportunities, customer adoption trends, procedural workflow challenges, and industry dynamics to identify growth opportunities.
- Contribute to annual business plans, business forecasts, and performance metrics related to software adoption and platform utilization.
- Develop strategic recommendations to support market expansion and long-term platform growth.
Software Development & Commercialization - Serve as a key commercial partner throughout the software development lifecycle, ensuring customer and market needs are represented in development discussions and launch planning.
- Understand platform capabilities and translate technical features into customer-focused benefits.
- Support feature commercialization strategies by identifying customer value drivers and market opportunities for new software releases and enhancements.
- Provide commercial input regarding workflow improvements, usability considerations, and customer adoption requirements.
- Assist in prioritizing customer feedback and market insights to support future platform enhancements and roadmap discussions.
- Develop an understanding of artificial intelligence and be a subject manner expert in the commercial team.
Product Launch & Market Readiness - Lead and support commercial launch planning for new platform releases, software modules, and next-generation platform capabilities.
- Develop launch strategies, customer segmentation plans, positioning statements, messaging frameworks, and go-to-market plans to ensure successful launch execution across sales, training, marketing communications, customer support, and field organizations.
- Create sales enablement tools, customer-facing collateral, launch materials, and promotional assets.
- Monitor post-launch performance and adoption metrics, recommending actions to improve customer engagement and utilization.
Customer Insights & User Experience - Gather and analyze Voice of Customer insights from electrophysiologists, EP lab staff, technicians, administrators, and health system stakeholders.
- Partner with field sales and customer support teams to identify barriers to adoption and opportunities to improve customer experience.
- Evaluate user feedback, workflow data, market research, and utilization trends to develop actionable commercial recommendations.
- Support customer advisory boards, user group meetings, customer visits, and key opinion leader engagement activities.
- Help ensure commercial strategies reflect the evolving needs of electrophysiology customers and healthcare organizations.
Demand Generation & Market Development - Support marketing campaigns, conference activities, physician education programs, and digital engagement initiatives that drive awareness and adoption of the software platform.
- Help identify opportunities to expand platform utilization across existing and new customer accounts.
Competitive Intelligence & Business Insights - Monitor competitive software platforms, mapping systems, digital health solutions, and emerging technologies within the electrophysiology market.
- Assess industry trends, customer needs, and market dynamics that influence purchasing decisions and adoption behaviors.
- Develop competitive insights and strategic recommendations that strengthen platform differentiation and market position.
Qualifications Required - Bachelor's degree in Marketing, Business, Life Sciences, Biomedical Engineering, Engineering, Computer Science, or a related field.
- 3-5 years of experience in medical devices, healthcare technology, digital health, software, or a related healthcare industry.
- Experience in commercial marketing, product marketing, product management, sales, clinical support, commercialization, or business strategy.
- Proven ability to gather customer insights and translate them into actionable business and marketing recommendations.
- Strong analytical skills with experience evaluating market data, business performance metrics, forecasts, and adoption trends.
- Excellent communication, presentation, and cross-functional collaboration skills.
- Ability to move quickly in a dynamic environment, be independent, and proactive.
- Bring in best practices for outside our space, think differently, challenge the status quo.
- Be a change agent and develop a vision for the future for the software platform.
- Be positive and contribute to the team culture.
Preferred - MBA or other advanced degree.
- Experience supporting software products, digital solutions, healthcare IT platforms, or connected medical device technologies.
- Familiarity with electrophysiology, atrial fibrillation treatment, software technologies, artificial intelligence, mapping systems, or EP lab workflows.
- Experience leading or supporting product launches in the medical device or healthcare technology industry.
- Knowledge of healthcare economics, hospital purchasing processes, software adoption strategies, and customer engagement models.
- Demonstrated success working across commercial, technical, and clinical teams.
- Comfortable operating in ambiguity and helping shape emerging commercial opportunities for innovative healthcare technologies.
Required Skills:Preferred Skills:Brand Marketing, Brand Positioning Strategy, Business Storytelling, Communication, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Execution Focus, Financial Analysis, Market Research, Problem Solving, Product Development Lifecycle, Product Strategies, Relationship Building, Tactical Planning
The anticipated base pay range for this position is :$94,000.00 - $151,800.00
Additional Description for Pay Transparency:
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
Vacation -120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado -48 hours per calendar year; for employees who reside in the State of Washington -56 hours per calendar year
Holiday pay, including Floating Holidays -13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave - 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave - 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave - 80 hours in a 52-week rolling period10 days
Volunteer Leave - 32 hours per calendar year
Military Spouse Time-Off - 80 hours per calendar year
For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits
