Newell Brands Inc

Associate Manager, Shopper Insights

Newell Brands Inc • $70K — $95K *
Atlanta, GA 30349In-Person
Retail & Consumer Goods
Less than 5 years of experience
2 weeks ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; advanced degree preferred
  • 2+ years of experience in shopper insights or related role
  • Client-side experience in consumer products preferred
  • Ability to handle multiple projects in a fast-paced environment
  • Experience with quantitative and qualitative research methods
  • Familiarity with syndicated data sources like IRI or Nielsen
  • Strong communication and analytical skills, with a knack for storytelling

Responsibilities

  • Design and execute shopper research using qualitative and quantitative methods
  • Lead project management for insight initiatives, from design to execution
  • Synthesize primary and secondary data into actionable insights
  • Communicate insights to stakeholders, including sales and account managers
  • Create visually compelling presentations that translate data into selling stories
  • Enable self-serve insights for sales and category partners
  • Leverage AI tools to enhance research execution and insight generation

Benefits

  • Opportunities for professional development and advancement
  • Collaborative team environment that encourages innovation
  • Access to a variety of shopper data platforms
  • Support for leveraging emerging technologies in insights generation
  • Flexible work arrangements to suit different lifestyles
Full Job Description
Job ID: 15487

Associate Manager, Shopper Insights

Location: Atlanta, GA

Job Summary

Consumer & Shopper Insights (CSI) is a strategic business partner that works cross-functionally to enable fact-based decision making and commercial success. CSI efforts are grounded in a deep understanding of consumers, shoppers, customers, and retail dynamics.

The Associate Manager, Shopper Insights role will support Shopper Insights initiatives across Newell's portfolio of brands, categories, and retail customers. Working closely with other Shopper Insights team members and sales, this role will execute research, synthesize insights, and develop customer-ready stories that support line reviews, innovation selling, category growth opportunities, and other strategic retailer engagements.

Key Responsibilities

Shopper & Customer Insights
  • Design and execute primary shopper research using qualitative and quantitative methods (e.g., shopper journeys, shop-alongs, concept testing, decision trees, DIY surveys) across a broad range of product categories, brands, and retail customers.
  • Lead end-to-end project management for insight initiatives across full-service and DIY research approaches, including research design, vendor management, budgets, timelines, and execution.
  • Synthesize primary research, syndicated data, and secondary sources into clear, compelling insights and actionable customer-ready stories that support category growth, assortment decisions, and retailer engagements.
  • Communicate insights and recommendations with clarity and confidence to a range of stakeholders within sales, including account managers and category managers.
  • Build concise and visually compelling PowerPoint presentations that translate complex data into clear insights, recommendations, and customer-ready selling stories.


Insight Tools & Capability Support
  • Enable self-serve insights through clear documentation, templates, and education for sales and category partners.
  • Identify opportunities to reduce duplication and increase efficiency by leveraging shared insights, platforms, and best practices.
  • Develop expertise in shopper, syndicated, and retailer data platforms and support internal teams in applying insights consistently and effectively.
  • Leverage emerging AI-enabled tools and technologies to enhance research execution, insight generation, synthesis, and storytelling while maintaining research rigor and quality standards.


Qualifications
  • Bachelor's degree required; advanced degree preferred
  • 2+ years of experience in shopper insights, consumer insights, or a related role supporting sales or commercial teams
  • Client-side work in consumer products/durables preferred
  • Ability to work across multiple categories, brands, and retail customers simultaneously, balancing competing priorities in a fast-paced environment
  • Experience directly conducting quantitative and qualitative research studies, including DIY survey platforms
  • Track record of translating business questions into effective survey design and questionnaires
  • Familiarity with syndicated data sources (e.g., IRI, Nielsen, NPD, Numerator) and retailer data platforms
  • Experience tailoring communications to different audiences and communicating to stakeholders: sales leadership, cross-functional team members, agency and retail partners, etc.
  • Strong analytical, storytelling, and presentation skills, with the ability to synthesize multiple data sources into clear business implications and recommendations. Genuine respect for and curiosity about consumers, shoppers, and end users
  • Experience with visualization or BI tools, and AI tools that support research, analysis, and insight development, a plus.
  • Curious, proactive, and energized by building scalable tools and ways of working


#LI-DF1

Date Posted: Jun 19, 2026

About Newell Brands Inc

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Learn more about Newell Brands Inc
Size
32,000 employees
Market Cap
$5.3 billion
Industry
Food & Beverages
Net Income
-$770 million
Founded
1903
5 Year Trend
+2.9%
Revenue
$9.3 billion
NASDAQ
NWL
* Ladders Estimates

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