The Hershey Company

Associate Manager, Marketing (World Travel Retail)

The Hershey Company$75K — $95K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Business (marketing or related preferred)
  • 4-5 years marketing experience in FMCG or related industry
  • Strong leadership capabilities
  • Proven problem-solving skills
  • Excellent verbal and written communication skills
  • Organizational and collaboration skills

Responsibilities

  • Plan and execute innovation and cost improvement projects with cross-functional teams
  • Support portfolio management initiatives for the Americas region
  • Monitor brand performance data with the Insights team
  • Research category trends and develop action plans
  • Plan and execute trade press and consumer-facing activities
  • Develop impactful activations in partnership with Trade Marketing teams
  • Manage DME budget and media proposals for key airports

Benefits

  • Gain global experience focusing on the Americas region
  • Lead innovation and portfolio management for iconic brands
  • Participate in cross-functional team collaborations
  • Committed training and development opportunities
  • Build strong relationships with internal teams and external partners
Full Job Description
Job Overview

As Associate Marketing Manager World Travel Retail working at the Hershey company, you will play a key role in the comprehensive management of the portfolio to achieve growth targets, responsible for executing plans in a timely and efficient way. In this role, you will benefit from gaining global experience with a primary focus on the Americas region, leading innovation and portfolio management projects for Hershey's iconic global brands including HERSHEY's, KISSES, REESE'S and more. Responsibilities include developing and executing strategic marketing plans, monitoring brand performance, profitability and budget, monthly business reviews, and leading/participating in cross functional teams to develop and commercialize successful marketing programs.

To effectively perform their duties, the Assistant Marketing Manager must be proficient in all of the following qualities:
  • Leadership
  • Initiative and follow-through
  • Problem solving
  • Organizational skills
  • Collaboration
  • Verbal and written communication skills


Accountabilities

Innovation Commercialization & Portfolio Management:
  • Plan and execute innovation, renovation and cost improvement projects in partnership with cross functional team to enable delivery of ambitious growth plans
  • Support portfolio management initiatives for the Americas region (including extensions & rationalization)

Brand Performance Analysis:
  • Partner with Insights team & manage research agencies to monitor brand performance data
  • Partner with Insights team & research agencies to monitor category trends (and commission bespoke research where needed) and partner with cross functional teams to deliver insightful action plans

Brand Marketing:
  • Plan and execute trade press and other customer or consumer facing activities in partnership with internal stakeholders
  • Partner with Trade Marketing teams to develop & deliver impactful activations
  • Develop media proposals for key airports with leading media providers
  • Manage DME budget

Personal Development:
  • Responsible and committed to training and development plan
  • Develop strong team and cross-functional relationships internally and with agency partners


Minimum Education & Requirements

  • Bachelors Degree in Business (marketing or related major preferred)
  • At least 4-5 years of marketing experience in FMCG or similarly disciplined industry

About The Hershey Company

The Hershey Company Careers

Join the sweetest team on earth at The Hershey Company, a global leader in chocolate and sugar confections. With a rich heritage of innovation and leadership, The Hershey Company offers unparalleled job opportunities in an environment that champions diversity, creativity, and growth. Work You’ll Do Embark on a fulfilling career journey with The Hershey Company, where you can contribute to a range of exciting projects that help shape the future of the confectionery industry. At Hershey, you will work alongside a diverse team of professionals who are passionate about delivering joy through their products and innovations. Transform your professional life by engaging in roles that leverage your unique skills and aspirations. Whether in marketing, research and development, production, or sales, each position at Hershey is designed to foster leadership and professional growth. Lead with Innovation At The Hershey Company, innovation is at the core of everything we do. From creating delightful new treats to enhancing our sustainable practices, our team is constantly pushing the boundaries of what's possible in the confectionery space. Join a company where your ideas and leadership can make a tangible impact on our products and processes, driving growth and excellence in the industry. Explore Career Opportunities The Hershey Company is committed to nurturing talent and providing its employees with the tools they need for success. Explore a variety of job opportunities and internships that can help you build a rewarding career. Our positions are designed to challenge your skills and help you grow as a professional. Be Part of Our Culture Experience a company culture that values teamwork, integrity, and respect. At Hershey, we believe in creating an inclusive environment where every employee can thrive. Our commitment to diversity and inclusion is evident in our everyday operations and the positive atmosphere our team members enjoy. Benefits and Growth Invest in your future with The Hershey Company’s comprehensive benefits package, designed to support your health, well-being, and financial security. Embrace opportunities for career advancement through professional development programs and continuous learning initiatives. Networking and Professional Development Enhance your career prospects through Hershey’s robust networking opportunities. Connect with industry leaders, participate in global conferences, and engage in diversity training programs that prepare you for leadership roles within the company. Join Our Team Search for open positions that match your skills and interests on The Hershey Company’s careers page. We are looking for passionate, innovative, and driven individuals to join our team and help us continue our legacy of success and leadership in the confectionery industry. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work at The Hershey Company. Subscribe to our careers blog and personalize your job alerts to find out about the exciting and rewarding opportunities that await you at Hershey. Explore, innovate, and grow with The Hershey Company. Discover how your career can flourish in an environment dedicated to nurturing talent and celebrating success. Join us and be part of a team that’s making a difference in the sweetest way possible!
Learn more about The Hershey Company
Size
16,620 employees
Market Cap
$48.1 billion
Industry
Net Income
$1.2 billion
Founded
1894
5 Year Trend
+3.8%
Revenue
$8.1 billion
NASDAQ

Similar Jobs

More Jobs at The Hershey Company

More Food & Beverages Jobs

Find similar Associate Manager, Marketing (World Travel Retail) jobs: