Position Summary
ag & bone is seeking a dynamic Associate Manager, Integrated Marketing, Womenswear & Childrenswear to contribute to the full lifecycle of womenswear storytelling across categories as well as building our childrenswear equity. This role supports the development of global product positioning, seasonal campaigns, go-to-market strategies and briefing materials. Reporting to the Director, Integrated Marketing this highly collaborative role partners with Creative, Merchandising, Design, Planning, Retail, Wholesale, eCommerce, and Communications to ensure every product and campaign launches with clarity, consistency, and cultural relevance.
Responsibilities
• Support the development and execution of global brand campaigns, seasonal product hero and editorial campaigns, including briefs, marketing strategies, go-to-market plans and creative toolkits.
• Manage the seasonal go-to-market calendar and align Marketing, Creative, eCommerce, Retail, Wholesale, and Communications teams to support fully integrated launches.
• Support global events and initiatives, including event planning, sample coordination, and vendor management.
• Monitor the competitive landscape and share regular market, consumer, and competitor updates with the team.
• Support weekly team meetings by setting agendas, capturing notes, and tracking next steps.
• Identify whitespace, category opportunities, and product storytelling gaps based on consumer behavior and industry trends.
Qualifications
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4-6 years of experience in brand marketing, product marketing, or a related field.
• Exceptional communication and cross-functional collaboration skills.
• Highly detail-oriented, with the ability to manage multiple projects simultaneously.
• Self-starter with a strong sense of initiative and a willingness to be hands-on.
• Fluency in English; additional language skills are a plus.
• Willingness to travel.
• Ability to work from the NYC headquarters four days per week, with one remote day weekly.
Salary range for this position is in the $95,000 - $105,000 range based on experience working in the listed requirements.
Rules we live by | Rules you live by
• Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity.
• Have No Fear - Innovate, solve problems
• Own Every Decision - Work together, get results
• Quality Matters - Not only with product but we see it in our people
• Make S**t Happen - Be disciplined, be competitive
Benefits
• Paid Time Off
• Clothing Allowance
• Generous Employee Discount
• Paid Parental Leave
• Membership to Calm and access to other wellness benefits
• Medical, dental, vision and ancillary benefits
• 401k
