Job Description :Associate Brand Manager, Smirnoff RTDs Role Overview The Associate Brand Manager, Smirnoff RTDs will support one of the largest and most dynamic ready-to-drink businesses in beverage alcohol. Focused on Smirnoff Ice and the broader RTD portfolio, this role will help drive brand growth through innovation, integrated marketing and commercial execution in a fast-moving, trend-driven category.
Working across Marketing, Commercial, Consumer Planning, Finance, Innovation and agency partners, the Associate Brand Manager will help develop consumer-first programs that strengthen brand equity, accelerate growth and recruit the next generation of legal drinking age consumers.
Key Responsibilities- Support development and execution of annual marketing plans, campaigns and innovation launches.
- Translate consumer, shopper and cultural insights into marketing recommendations and business opportunities.
- Lead business performance reporting and identify actions to improve growth and marketing effectiveness.
- Partner with agencies and cross-functional teams to deliver integrated consumer and customer programs.
- Support commercialization across retail channels while ensuring consistent brand execution.
- Manage assigned marketing budgets and project timelines while delivering against business objectives.
Qualifications - Bachelor's degree required.
- 2-5 years of experience in brand management, marketing or innovation within consumer packaged goods, beverage alcohol or related industries.
- Strong project management, analytical and communication skills.
- Demonstrated ability to collaborate across functions and manage multiple priorities.
- Passion for culture, innovation and fast-moving consumer brands.
- Experience working with consumer insights, syndicated data and marketing analytics is a plus.
Worker Type :Regular
Primary Location:3WTC
Additional Locations :Job Posting Start Date : 2026-07-09
