Associate Manager, Customer Strategy

$110K — $156K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree required
  • 4+ years in customer sales, category insights, analytics, or shopper marketing
  • Strong experience with syndicated data (Circana/Nielsen) and POS analytics
  • Ability to translate data into actionable customer strategies
  • Intermediate to advanced proficiency in Excel and PowerPoint; Power BI or Tableau preferred
  • Strong cross-functional communication and presentation skills
  • Experience with JBP or line review processes

Responsibilities

  • Lead development of customer-specific strategies and activation plans
  • Synthesize insights from various data sources to inform customer plans
  • Act as a strategic partner by delivering clear sell-in stories and performance readouts
  • Own customer insights, line review support, and strategic analysis
  • Collaborate with cross-functional teams to ensure execution and forecasting support
  • Support planning processes like JBP, Innovation Planning, and business reviews
  • Translate national strategies into retailer-specific opportunities

Benefits

  • Competitive Benefit Package
  • Paid Company Holidays, Vacation and Volunteer Time
  • Learning & Development Opportunities
  • Kenvue Impact Networks
Full Job Description
Associate Manager, Customer Strategy Role reports to: Director Cust Strat OGX Rogaine Incub Location: North America, United States, New Jersey, Summit Work Location: Hybrid What you will do The Associate Manager, Customer Strategy plays a critical role in shaping and activating customer‑specific strategies that drive profitable, omnichannel growth across assigned brands and retailers, with a focus on hair, face or incubator portfolios within Kenvue's Skin Health & Beauty business segment. This role sits at the intersection of customer, category, and brand strategy—translating enterprise priorities and performance insights into executable customer plans. It acts as a strategic thought partner to Customer Development, Brand, Finance, Demand/Supply Planning and Category/Shopper teams to inform joint business planning (JBP), innovation execution, forecasting alignment and customer storytelling. Success in this role requires strong analytical judgment, the ability to synthesize complex inputs into clear recommendations, and the confidence to influence cross‑functional stakeholders in a fast‑paced, evolving retail environment. Key Responsibilities: • Lead development of customer‑specific strategies and activation plans aligned to brand and category priorities • Synthesize insights from syndicated data (Circana/Nielsen), retailer data, POS performance, innovation tracking and category fundamentals to inform customer plans • Serve as a strategic partner to Customer Development teams by delivering clear sell‑in stories, performance readouts and growth recommendations • Own and deliver customer insights, line review support, and strategic deep dives (e.g., distribution gaps, innovation pacing, promo effectiveness) • Partner cross‑functionally with Brand, Finance, Demand/Supply Planning and Commercial teams to ensure aligned execution and forecasting support • Support key planning processes including JBP, Innovation Planning, integrated business planning forecast cycles, and customer business reviews • Translate national strategies into retailer‑specific opportunities while maintaining compliance with national guardrails • Lead or support presentations for customer line reviews, internal leadership forums, and cross‑functional working sessions • Mentor and inform analyst support, ensuring high‑quality, accurate and actionable outputs What we are looking for Required Qualifications: • Minimum of a Bachelor’s degree • Minimum of four years of prior experience in customer sales, category insights/management, analytics, shopper marketing/insights or related field in a consumer products environment • Strong experience working with syndicated data (Circana/Nielsen), POS analytics and customer performance metrics • Proven ability to translate data into clear, actionable customer strategies and narratives • Intermediate to advanced Excel and PowerPoint skills are required; proficiency in Power BI or Tableau is preferred • Ability to devise and deliver persuasive presentations, based on data-driven insights and facts, to gain support for business strategies and/or initiatives • Strong cross‑functional collaboration, communication and presentation skills • Experience participating in or supporting JBP or line review processes • Experience supporting Walmart, Target, CVS, Walgreens, Grocery, Club, Dollar or eCommerce customers preferred • Exposure to innovation planning, assortment strategy or omnichannel activation preferred • Beauty category experience preferred What’s in it for you Annual base salary for new hires in this position ranges: $110,500.00 - $156,000.00 This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors. • Competitive Benefit Package* • Paid Company Holidays, Paid Vacation, Volunteer Time & More! • Learning & Development Opportunities • Kenvuer Impact Networks • This list could vary based on location/region *Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

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