Match Group is seeking an
Associate Manager of Culture & Content to lead social, creators, partnerships, and content across a portfolio of Match Group brands. Sitting within the Everyone & Everywhere portfolio, this role brings each brand's strategy to life through culturally relevant storytelling, authentic collaborations, and social engagement.
Reporting to the Director of Culture & Content, this person will own approximately 2-3 brands while serving as the primary day-to-day partner out of our Los Angeles office.
Culture & Social:- Spot emerging trends, communities, creators, and behaviors across audiences and cultures, and turn them into actionable opportunities, including identifying the right moments and spaces for brands to authentically join cultural conversations.
- Develop always-on and campaign plans with cross-functional and agency partners - driving the creative bar and ensuring integrated execution across functions
- Own the full content lifecycle for quick-turn, organic content often with little to no outside production support: ideation, concepting, scripting/storyboarding, filming/content capture, and editing across short-form video and static formats
- Adapt and repurpose influencer, UGC, campaign, and IRL activation footage into platform-native content in near real time
- Translate organic to paid content by working with media, brand, and creative teams to ensure a consistent flow of content into our paid flywheel
- Own day-to-day social planning and publishing across all social platforms, ensuring content reflects platform best practices and audience expectations
- Partner with community management to foster meaningful conversations and help evolve each brand's voice across owned channels
- Protect brand trust through social monitoring, triaging timely interactions, and execuing escalation protocols with cross-functional partners
- Protect brand trust through timely and accurate responses
Creators, Partnerships & Experiences:- Build creator rosters aligned with each brand's audience
- Coordinate creator and partner campaign execution, approvals, timelines, and performance tracking
- Nurture and support long-term relationships that strengthen brand affinity
- Execute partnerships and IRL activations that expand relevance, credibility, reach, and conversation
- Lead the connected 360 plan across social, community, creators, partnerships, experiences, and paid amplification.
$ 95000- $110000 a year
The salary range for this position is $95,000 - $110,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Los Angeles, CA. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
