Associate Manager, Category Management - Baskin-Robbins

Inspire Brands, Inc. • $79K — $133K *
Boston, MA 02115In-Person
Food & Beverages
Less than 5 years of experience
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Job Overview by Ladders

Qualifications

  • 4 Year Degree in Marketing, Business Management or Related field
  • 2+ Years working in marketing, brand strategy, category management or related expertise
  • Experience with new product development preferred
  • Strong understanding of market trends, consumers, competitors and P&L fluency
  • Excellent communication and presentation skills, especially in translating complex ideas into simple terms
  • Self-starter with an inquisitive nature and passion for learning
  • Interest in ice cream and cake as a personal passion.

Responsibilities

  • Participates in executing product launches and category programs for Cakes and Take Home categories
  • Supports successful launches through relevant materials and cross-team collaboration
  • Drafts category menu and pricing strategies based on analysis of performance and trends
  • Defines product marketing objectives and strategies with senior management
  • Works on product focused programs to boost sales and evaluate franchisee profitability
  • Assists in developing the brand product calendar and relevant marketing presentations
  • Builds and maintains relationships with key stakeholders across various departments.

Benefits

  • Opportunity to collaborate with industry leaders in a well-known brand
  • Engagement in innovative product development and launch processes
  • Dynamic work environment with a focus on creativity and strategic thinking
  • Travel opportunities for cross-functional business support
  • Potential for personal growth in marketing and category management.
Full Job Description
Supports the category management for Baskin-Robbins U.S. core and existing product lines for Cakes and Take Home. This roles supports the execution of product launches, maintenance of category programs and tactics to drive sales and profit for an iconic brand. The Associate Category Management Manager collaborates with the Manager of Category Management and Director of Category Management and Culinary Innovation to define product marketing objectives and strategies for the upcoming year and beyond.

Duties and Responsibilities:

Participates in the execution of product launches and category programs for Cakes and Take Home categories
  • Supports the successful execution of product launches and category programs through readiness materials, planograms, testing, communications and collaboration.
  • Partners with digital and IT teams to support the category on digital channels and technology (POS).
  • Draft category menu and pricing strategies and culinary and creative briefs based on ongoing performance, competition, macroeconomic trends, and consumer insights.
  • Ensure the product positioning and story comes to life across all marketing assets and readiness materials.

Partners with the Category Management Manager and Director to define product marketing objectives and strategies
  • Work with Director to define and refine product and category strategies to meet brand business objectives.
  • Support product focused programs to drive sales and traffic grounded in a compelling business case, including sales and profit forecasts and franchisee profitability evaluation.
  • Assist with the development of the brand product calendar and ad-hoc projects, presentations and reports to support the Director of Category Management and Baskin-Robbins Marketing team.

Collaborates with teams to support the business
  • Become an expert of the categories in order to overcome challenges, define and execute opportunities for growth.
  • Energize our team, agencies and system around marketing programs.
  • Develop and maintain relationships with key stakeholders such as Culinary Innovation, Brand Experience, Integrated Marketing Communications, Restaurant Excellence, Supply Chain, POS, Franchisees and others to develop and launch products.
  • Collaborates with and provides constructive feedback to agency partners, co-brand partners and vendors to improve how product is executed for consumers.


Requirements:
  • 4 Year Degree in Marketing, Business Management or Related field
  • 2+ Years working in marketing, brand strategy, category management or related expertise
  • Ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented.
  • Experience with new product development preferred.
  • Business acumen, including understanding of market trends, consumers, competitors and P&L fluency.
  • Ability to think strategically and creatively.
  • Ability to collect and synthesize information, making it relevant, understandable, and actionable for key stakeholders.
  • Excellent communication and presentation skills, especially the ability to explain difficult concepts in applicable business terms. Strong ability to summarize strategies into (PowerPoint) presentations in clear and understandable message.
  • Self-starter personality who can operate with some supervision.
  • Ideal candidate has an inquisitive nature, a passion for learning and solving problems and a growth mindset.
  • Passion for ice cream and cake!


Travel: 10-30% Periodically

Salary: $79,953 - $133,256 per year

The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location.

About Inspire Brands, Inc.

Inspire Brands, Inc. Careers

Joining Inspire Brands, Inc. presents a prime opportunity to be part of a diverse team of professionals dedicated to pioneering innovations in the food and beverage industry. Inspire Brands, Inc. stands out as a leader in creating dynamic dining experiences and is renowned for its commitment to excellence and growth.

Explore Job Opportunities

Inspire Brands, Inc. offers a variety of job opportunities that cater to a range of skills and interests. From leadership positions that shape the strategic direction of the company to entry-level roles that build professional foundations, there is a place for every ambitious individual. Explore open positions that align with your career aspirations and skills.

Internship Programs

Kickstart a career with Inspire Brands, Inc. through robust internship programs designed to foster skills and offer real-world experience in a supportive environment. Internships are a gateway to full-time employment and provide invaluable industry exposure.

Professional Growth and Development

Inspire Brands, Inc. is committed to the professional growth of its team members. With comprehensive training programs, including leadership development and diversity training, employees are equipped to excel in their roles and advance their careers. The company supports obtaining industry-recognized certifications and continuous learning.

Culture and Benefits

The culture at Inspire Brands, Inc. is built on a foundation of innovation and teamwork. Employees enjoy a range of benefits designed to support both their professional and personal lives. Benefits include health and wellness programs, competitive compensation packages, and flexible working conditions that underscore the company’s commitment to employee well-being.

Hiring Process

The hiring process at Inspire Brands, Inc. is designed to be transparent and engaging. Candidates can expect a thorough interview process where they can showcase their skills and learn about the company’s values and opportunities for career advancement. Tips for crafting an effective resume and succeeding in interviews are available through the company’s career blog.

Networking and Career Advancement

Inspire Brands, Inc. encourages networking within the industry, offering employees opportunities to connect with leaders and peers through professional groups and company events. These interactions often lead to innovative ideas and career advancement.

Join the Inspire Brands, Inc. Team

Search for available positions that match your skills and interests. Inspire Brands, Inc. looks for passionate, curious, creative, and solution-driven team players. Start the journey to a rewarding career with Inspire Brands, Inc. and help shape the future of dining experiences globally.

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Learn more about Inspire Brands, Inc.
Industry
Food & Beverages
* Ladders Estimates

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