Lead all strategy development and tactics related to the consumer journey including value propositions, positioning, segmentation and creative development. Serve as the subject matter expert for the Brand Team. Develops and articulates effective marketing strategies that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel). Responsibilities - Leads the development and implementation of product and brand marketing plans and assesses the effectiveness of strategies, evolving them as needed to reflect changing market dynamics. This person collaborates closely with internal stakeholders, the field sales organization, and key customers to guide product positioning, key messaging, and drive overall sales. Monitors the market for opportunities and threats and develops strategies to address them. Leads the implementation of innovative marketing programs and identifies opportunities to expand utilization within the glaucoma marketplace. - Allocates appropriate resources to achieve goals and monitors expenses to ensure profit targets are achieved. Provides guidance and works closely with the Marketing Analytics and Business Insights team to identify and track market trends and opportunities. Manages day-to-day operations with agencies, vendors, and external brand partners. - Maintains and strengthens relationships with Key Opinion Leaders and the broader community of eyecare professionals. Develops strong cross-functional partnerships with internal stakeholders from the integrated brand team including Marketing, Sales, Medical, HEOR, Finance, Legal, Regulatory, and Compliance. - Collaborate with Marketing Director(s) and business leaders to build, manage and execute marketing plans to achieve business objectives and goals including patients', market and financial results. - Drive and participate in business and marketing plans process. - Demonstrates and utilizes holistic understanding of financial planning. - Lead and manage direct teams and external partnerships. - Influence business leaders and effectively collaborate cross-functionally to deliver business results. - Manage and monitor P&L of product responsibilities. - Grow brand/product penetration, share and awareness. - Develop next generation product and/or product enhancements & experiences, leveraging the patient journey. - Direct and manage projects including execution of marketing plans, initiatives and tasks. Qualifications - Bachelors degree in related field, MBA preferred - 7-9 years of specialty sales/marketing experience required - At least 3 years product management experience in direct to physician marketing preferred - Understands verification of benefits for patient coverage - Knowledge of health care and/or pharmaceutical industry - Experience in product launches - Healthcare industry experience with an established track record in managing industry-based marketing functions - Highly desired: Buy and Bill/Part B experience - Highly desired: Patient Activation / Direct to Consumer Marketing experience Additional Information Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: - The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. - We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. - This job is eligible to participate in our long-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.