Horizon Media Inc

Associate Director, Social Strategy

Horizon Media Inc$110K — $130K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of paid social media experience
  • Strong understanding of marketing principles and analytics
  • Excellent writing, communication, and presentation skills
  • Strong Microsoft Excel and PowerPoint skills
  • Ability to develop creative solutions and manage relationships effectively
  • Detail-oriented with a commitment to follow-through
  • Knowledge of social trends and a passion for innovation.

Responsibilities

  • Maintain relationships across internal teams and clients
  • Proactively manage requests and questions from stakeholders
  • Lead client strategy and campaign execution initiatives
  • Oversee development and negotiation of social media proposals
  • Guide and develop junior team members, setting clear growth objectives
  • Review QA processes to ensure campaign efficiency
  • Create and present media strategies and reports to clients.

Benefits

  • Opportunities for professional growth and development
  • Collaborative work environment fostering innovation
  • Participation in diversity, equity, and inclusion initiatives
  • Involvement in team-building projects and community engagement
  • Support for continuing education and skill enhancement.
Full Job Description

Job Description


Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity togrow


WhatYou
Relationship Development 60%

  • Maintain a strong presence acrossHorizon Media teams (Business Solutions, Investment, Traffic, Operations), building cross team relationships and incorporating relevantextensions

  • Proactivelyanticipatesand fields requests/questions from internal teams andclients

  • Apply knowledge of current/previousclientsspecific business and industry to enhance and furtherrelationships

  • Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns withobjectivesto drive clientbusiness

  • Effectively build trust andestablishpositive relationships withclients

  • Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partnersandclients

  • Collaborate withsenior leadershiptoidentifyproblems and recommend solutions, escalatingsituationsor challengesappropriately

  • Lead larger team projects and initiatives, iterating and improving upon processes and workflows asfit

Social Media Strategy & Buying Oversight 25%

  • OverseeRFP creation and review of social partners, proposal analyses, and partnernegotiations

  • Lead strategic social plan development in tandem with the Digital & Business Solutions teams

  • Leadteam brainstorms to kick off plan and consideration setdevelopment

  • Own and developPOVs around relevant trends, tools, and emerging opportunities within paid socialmedia

  • Maintain oversight ofmedia specific documents such as media plans,objectivesand strategies decks, and other relatedfunctions

  • Oversee the completion of internal team and client facing financial trackingdocuments

  • Manage Quality Assurance (QA) of tracking functionality and creative units toidentifyand solve anyissues

  • Provide education on best practices, social media principals, and industryat large

Team Development & Management 25%

  • Manage and develop junior team member(s), creating growth plans and providing clear careergoals

  • Manage performance reviews, coaching to maximize success,identifyingtraining needs for improved performance, setting goals for careerdevelopmentand ensuring actions aretaken

  • Participate in interview process for junior team membersroles

  • Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall teamsuccess

  • Guide senior leadershipto develop and implementbroaderteam initiativesandgoals

  • Responsible for leaning into Horizon initiatives while encouraging junior team members toparticipateand engage within the largerSocialcommunity

Campaign Management & Execution 5%

  • Oversee junior team campaign buying from set-up to keywordselectionthrough to targeting buckets, optimization,measurementsolutionsand pacing/reporting; implement QA processes,ensuring full impact and efficiency of eachcampaign

  • Support in measurement planning and ensure all trafficking and site tagging isaccurateby junior teammembers

  • Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plandevelopmentandreporting

  • Act as main point of escalation for junior team members when navigating through executionchallenges

  • Oversee and provide approval of insertion orders within internal systems tool to reserve advertisingspace

Social Media Planning 10%

  • Create and present media specific documents such as RFPs, media plans,objectivesand strategies decks, and other relatedfunctions

  • Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendationsin order todeeply understand the role marketplace media plays in larger mediaobjectives

  • Responsible formaintainingteam deliverablescalendars

Reporting 5%

  • Maintain oversight of junior team members data analysis and corresponding client feedback to provide recommendations andoptimizations

  • Act as final check point for campaign optimization and pacing, escalating challenges and opportunities asneeded

  • Lead in development of processes with Horizon Analytics to aggregate data and ensure standardization across Horizonaccounts

  • Own and oversee the development of learning agendas includingtesting methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign,proactively communicate any issues to internal teams orclients

  • Parse through large datasets to provide critical thinking and analysisrelativeto active client campaigns, coaching junior team members on providing recommendations vsresults

Who YouAre

  • A strong writer,communicatorand presenter

  • A left and right brain thinker 60data poweredstrategist

  • A collaborative, team-oriented manager with strong delegation and organization skills

  • A problem solver with foresight and the ability to develop creativesolutions

  • Confident in navigating conversations with senior leadership internally and externally

  • Detail oriented with commitment to followthrough

  • Nimble and flexible to succeed in a fast-pacedenvironment

  • A strong leader, excited to manage and grow teammembers

  • Interested in the social landscape and a desire to innovate and keep up withtrends

  • A supporter of and advocate for diversity,equityand inclusion

Preferred Skills & Experience

  • 5+ yearspreviouspaid social media experience

  • Understanding of marketing principles,analyticsand concepts

  • Strong Microsoft Excel and Microsoft PowerPoint skills

About Horizon Media Inc

Horizon Media is an advertising and marketing agency that provides services such as media planning and buying, digital marketing, and research and analytics. The agency was founded in 1989 and is headquartered in New York City. Horizon Media has more than 2,300 employees and offices in Los Angeles, Toronto, and London. The agency's clients include Geico, Corona, and Capital One.
Learn more about Horizon Media Inc
Size
1,000 employees
Industry
Founded
1989

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