WhatYouDo
Relationship Development 60%

• Maintain a strong presence acrossHorizon Media teams (Business Solutions, Investment, Traffic, Operations), building cross team relationships and incorporating relevantextensions

• Proactively anticipates and fields requests/questions from internal teams andclients

• Apply knowledge of current/previous clientsspecific business and industry to enhance and furtherrelationships

• Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive clientbusiness

• Effectively build trust and establish positive relationships withclients

• Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partnersandclients

• Collaborate withsenior leadershipto identify problems and recommend solutions, escalating situations or challengesappropriately

• Lead larger team projects and initiatives, iterating and improving upon processes and workflows asfit

Social Media Strategy & Buying Oversight 25%

• OverseeRFP creation and review of social partners, proposal analyses, and partnernegotiations

• Lead strategic social plan development in tandem with the Digital & Business Solutions teams

• Leadteam brainstorms to kick off plan and consideration setdevelopment

• Own and developPOVs around relevant trends, tools, and emerging opportunities within paid socialmedia

• Maintain oversight ofmedia specific documents such as media plans, objectives and strategies decks, and other relatedfunctions

• Oversee the completion of internal team and client facing financial trackingdocuments

• Manage Quality Assurance (QA) of tracking functionality and creative units to identify and solve anyissues

• Provide education on best practices, social media principals, and industryat large

Team Development & Management 25%

• Manage and develop junior team member(s), creating growth plans and providing clear careergoals

• Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions aretaken

• Participate in interview process for junior team membersroles

• Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall teamsuccess

• Guide senior leadershipto develop and implementbroaderteam initiativesandgoals

• Responsible for leaning into Horizon initiatives while encouraging junior team members to participate and engage within the larger Socialcommunity

Campaign Management & Execution 5%

• Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization,measurement solutionsand pacing/reporting; implement QA processes,ensuring full impact and efficiency of eachcampaign

• Support in measurement planning and ensure all trafficking and site tagging is accurate by junior teammembers

• Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development andreporting

• Act as main point of escalation for junior team members when navigating through executionchallenges

• Oversee and provide approval of insertion orders within internal systems tool to reserve advertisingspace

Social Media Planning 10%

• Create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other relatedfunctions

• Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger mediaobjectives

• Responsible for maintaining team deliverablescalendars

Reporting 5%

• Maintain oversight of junior team members data analysis and corresponding client feedback to provide recommendations andoptimizations

• Act as final check point for campaign optimization and pacing, escalating challenges and opportunities asneeded

• Lead in development of processes with Horizon Analytics to aggregate data and ensure standardization across Horizonaccounts

• Own and oversee the development of learning agendas includingtesting methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign,proactively communicate any issues to internal teams orclients

• Parse through large datasets to provide critical thinking and analysis relative to active client campaigns, coaching junior team members on providing recommendations vsresults

Who YouAre

• A strong writer,communicatorand presenter

• A left and right brain thinker 6 a data poweredstrategist

• A collaborative, team-oriented manager with strong delegation and organization skills

• A problem solver with foresight and the ability to develop creativesolutions

• Confident in navigating conversations with senior leadership internally and externally

• Detail oriented with commitment to followthrough

• Nimble and flexible to succeed in a fast-pacedenvironment

• A strong leader, excited to manage and grow teammembers

• Interested in the social landscape and a desire to innovate and keep up withtrends

• A supporter of and advocate for diversity,equityand inclusion

Preferred Skills & Experience

• 5+ years previous paid social media experience

• Understanding of marketing principles,analyticsand concepts

• Strong Microsoft Excel and Microsoft PowerPoint skills

• Experience buying ads on Facebook and Instagram is crucial, additional platformspreferred

• Exposure to advanced targeting/retargeting tactics in social

• Comfort owning and managing budget/investment levels in socialmedia

• Experience owning the full social strategy process inclusive of working with partners, clients and internalstakeholders

• Exceptional verbal and written communication skills; able to confidently present and sell through ideas both internally and toClients

• Strong experience navigating cross-departmentrelationships

• Leadership a