About This Role The Associate Director, Rare Disease Market Access Strategy will support development and execution of MA&R strategy for SMA and ALS, including the development of payer messaging, pricing & contracting strategy, coordination across all other MA&R functions, and alignment with the Rare Disease Franchise. You will be responsible for execution and pulling through aligned MA&R strategies. This role will report to the Director of Rare Disease Access Strategy, who is responsible for SMA and ALS access strategy in US MA&R.
What You'll Do - Support development and execution of comprehensive market access strategies to support the SMA and ALS brands across commercial and government payer segments.
- Support cross-functional planning and execution across all MA&R functions (including Payer Insights, Trade & Distribution, Patient Access, and National & Regional Account Teams) to ensure alignment with approved strategies
- Coordinate and align with the Rare Disease Franchise on overall strategy as well as internal and external messaging.
- Deliver impactful value propositions, messaging, and promotional materials (both branded and unbranded) tailored to key customer segments (e.g., plans, PBMs, GPOS, IDNs)
- Execute on pull-through activities to ensure access optimization
- Support work with Medical, HEOR, Global V&A in the generation of evidence to support access strategy
- Work closely with Brand, legal, and finance in the development of contracting strategy to align with market dynamics and brand goals.
- Develop pricing and innovative contracting strategies (e.g., value-based contracts)
- Work with cross-functional teams to model scenario-based business cases to support key contracting recommendations to senior leadership
- Research, compile, analyze, and assess market landscape data/trends to develop customized solutions that maximize patient access
- Support development of Free Drug and co-pay support strategies
- Support development of SP and SD strategies to optimize patient access
- Execute and support training of MA&R RADs and NADs in alignment with approved strategies and materials
- Support initiatives to evaluate MA&R performance in support of the Rare Disease Franchise
- Support multiple cross functional teams in various projects as a market access expert (e.g., gross-to-net workstreams, forecasting, long-range planning, etc.)
- Support pipeline activities, including Biogen's pipeline assets for the SMA and ALS populations
Who You Are You are a proactive market access expert with strong communication and analytic skills with deep expertise in the US healthcare system.
Required Skills - BA, BS or equivalent required, MBA preferred
- 7+ years of pharmaceutical, biopharma industry experience, including direct responsibility for marketing activities, ideally for payers, HCPs, and reimbursement audiences.
- Ability to work cross-functionally to develop payer messaging, contracting strategy, build business cases, and develop training/communication plans for field teams
- Knowledge of standard Payer research methodologies, financial analyses, and gross-to-net dynamics
- Excellent analytical, strategic thinking and critical thinking skills with the ability to translate data into strategy
- Must be highly motivated with strong interpersonal and communications skills
- Ability to develop and deliver clear, compelling presentations on complex pricing topics to senior-level executive audience
- Ability to handle multiple tasks and effectively prioritize to meet individual and team goals.
- Must be able to produce high quality, accurate work under time constraints.
- Ability to build and maintain strong cross-functional and cross-team ties to influence colleagues.
- Must have the ability to work effectively in a team environment
Job Level: Management
Additional InformationThe base compensation range for this role is: $171,000.00-$236,000.00
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees' and their families physical, financial, emotional, and social well-being; including, but not limited to:
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
