IPG MediaBrands

Associate Director, Planning

IPG MediaBrands$110K — $120K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of integrated planning experience
  • 2-3 years in a management role with direct reports
  • Effective in building cross-functional relationships
  • Comfortable using new technologies and innovative approaches
  • Strong presentation skills for diverse audiences
  • Proactive problem solver with strategic thinking ability

Responsibilities

  • Oversee daily media plan management from ideation to delivery
  • Lead communication with internal teams and creative partners
  • Translate strategies and insights into tactical plans
  • Ensure all client deliverables are accurate and timely
  • Implement measurement and learning agendas in media plans
  • Manage relationships with investment teams to choose optimal channels
  • Collaborate with cross-functional partners to bring media strategies to life

Benefits

  • Medical and dental coverage
  • 401(k) plans
  • Flexible spending options
  • Life and disability insurance
  • Employee discount programs
  • Employee stock purchase plans
  • Paid family benefits
Full Job Description
Position Summary

As Associate Director, Planning, you'll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and Team Health. You'll play a key role in planning and executing media strategies integral to their business success and launch industry-leading work that propels the business forward.
Responsibilities
  • Oversee the day-to-day management and communication of media plans for designated client from ideation to delivery
  • Lead communication and relationships with internal agency specialty teams and creative partners
  • Ensure the strategy and audience insights are funneled down into the tactical media plan
  • Ensure accuracy of all client deliverables
  • Ensure measurement and learning agendas are implemented within the media plan and delivered to the client
  • Lead day to day communication and relationship with investment teams to identify the right channels and partners to execute the media plan
  • Responsible and accountable to the implementation of media plan and deliverables, driving relationship with internal teams and partners including strategy, buying, analytics and SBUs
  • Responsible for development of the media plan, making strategic ideas come to life in partnership with cross functional partners (i.e. SBUs, buying team, analytics, etc.)


Required Skills & Experience
  • Strong institutional knowledge of media planning principals
  • Build strong collaborative relationships with cross functional partners, internal teams, and stakeholders
  • Comfortable exploring new technologies, platforms and approaches to push the needle on big ideas
  • Ability to manage both upwards and downwards to ensure cross team communication
  • Ability to speak/present to both junior and senior level clients
  • Strong presentation skills
  • Proactive approach to problem solving


Desired Skills & Experience
  • 5+ years of integrated planning and 2-3 years experience in a people manager role; strong ability to delegate, train, and support direct reports
  • Experienced people manager, supporting team in career development, training, and workload management
  • Ability to learn/master agency tools specific to your account (MediaTools, Growth Accelerator, NMI)
  • Project management; effectively managing multiple projects and meeting tight deadlines under a fast-paced environment
Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Salary Range

$110,000-$120,000 USD

About IPG MediaBrands

The Interpublic Group of Companies, Inc. is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Learn more about IPG MediaBrands
Size
13,000 employees
Industry
Founded
2009

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