The Associate Director, Patient Marketing & Engagement will lead the development and execution of patient-centered strategies to empower, educate, and activate patients with rare autoimmune conditions and their caregivers. This role partners cross-functionally with HCP Marketing, Patient Support Services, Patient Advocacy, Corporate Communications, and external agencies to deliver impactful campaigns that build awareness, foster community, and ensure seamless brand pull-through.

We are seeking a self-starter with a proven track record in rare disease or specialty pharma, who is passionate about patients, highly collaborative, and skilled at translating insights into innovative, compliant marketing solutions.

Key Responsibilities:

• Strategic Execution: Support brand indication lead in shaping and delivering patient-focused strategies, storytelling, and positioning aligned to brand and disease state priorities.
• Omnichannel Marketing: Design and implement content and channel strategies that deliver personalized, timely, and clear communications across digital, social, and in-person channels.
• Patient Education & Community Engagement: Lead disease awareness and education initiatives; build relationships with patient and caregiver communities, advocacy groups, and thought leaders to co-create meaningful solutions.
• Insights & Analytics: Partner with Commercial Insights to translate patient journey insights into actionable strategies; measure campaign effectiveness and optimize tactics to improve patient experience and outcomes.
• Cross-Functional Collaboration: Work closely with Legal, Regulatory, and Medical Affairs to ensure compliant review and approval of patient-facing tactics and materials.
• Align with Patient Advocacy and global partners on conferences, events, and co-branded initiatives.
• Vendor & Budget Management: Manage agency partners to deliver high-quality tactics on time and within budget. Track and manage patient engagement budget with accountability for spend and ROI.
• Team & Leadership: Represent the voice of the patient across the organization, influence without authority, and mentor junior marketers within the Patient Marketing Community.

Qualifications

• Bachelor’s degree (Science, Marketing, or Business preferred); advanced degree a plus.
• 5+ years of pharmaceutical/biotech marketing experience (rare disease, omnichannel experience strongly preferred; neurology, immunology or rheumatology a plus).
• Proven track record in brand launch, patient marketing, and/or patient advocacy collaboration.
• Strong project management, organizational, and communication skills.
• Deep understanding of regulatory & compliance requirements in patient marketing.
• Ability to thrive in fast-paced environments, prioritize effectively, and work independently.
• Entrepreneurial, collaborative, and empathetic mindset.
• Willingness to travel up to 30%, including some weekends.

Education, Experience and Qualifications:

• BS/BA degree (science or business degree preferred); advanced degree a plus
• 5+ years of experience in pharmaceutical/biotech marketing or relevant experience
  - Experience in rare disease marketing and omni-channel media preferred
• Proven brand launch and management experience
• Action oriented, with strong project management and organization skills
• Strong communication, presentation and facilitation skills
• Builds partnerships and works collaboratively with others to meet shared objectives
• Can work under pressure in a fast-paced environment and prioritize work to achieve results
• Understands legal and regulatory environment in pharmaceutical industry
• Ha s entrepreneurial spirit, takes initiative and works independently in an environment with multiple demands
• Agility, proven ability to influence without authority and cross-functional collaboration
• This is a remote position with travel required ~30% of the time

#LI-Remote

‎

This job is eligible to participate in our short-term and long-term incentive programs, subject to the terms and conditions of those plans and applicable policies. It also includes a comprehensive benefits package, including but not limited to retirement savings plans, health benefits and other benefits subject to the terms of the applicable plans and program guidelines.