OverviewThe Paid Social Associate Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Associate Director will be responsible for overseeing the planning, development and management of paid social strategy and campaigns across assigned brands/clients. They will work closely with the media and platform activation teams to maintain campaign quality, and drive performance against client goals.
The Associate Director will be accountable for ensuring strong vendor partner relationships and communicating platform changes and best practices to clients. They will assist in staffing, revenue projections, Points-of-View, and process development.
Key ResponsibilitiesKnowledge- Strong understanding of the digital landscape
- Strong knowledge of all media functions (digital & offline Media, technology, and analytics)
- Extensive knowledge of the role of social as part of a holistic media plan including strengths and weaknesses of a variety of media channels
- Expert knowledge of social media landscape and new and evolving product offerings
- Expert-level understanding of Excel (Vlookup, Pivot Table, chart building) and PowerPoint functions
- Mastery of native social buying platforms
- Mastery of Meta Pixel and other technical paid social platform solutions
- Stays on the forefront of paid social product offerings, vets and oversees implementation as appropriate
- Understands and manages scope of work and flags scope creep on assigned accounts
- Ability to proactively solve problems, improve processes, and create operational efficiencies
- Provides consistent team leadership, driving team education and goals-setting
- Key point of contact and primary social escalation point for the assigned client(s)
- Ability to translate and communicate campaign success to clients
Requirements- Exhibits integrity and trust
- Adherence to agency procedures and processes
- 7 years biddable paid social media campaign management experience
- Experience in managing a team
- Meta Blueprint Certification desired
- Healthcare industry knowledge a plus
Additional informationPublicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: USD $97,375.00 - USD $139,965.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.
